Dollar Shave Club "What the FAQ?" ("How it Works")


Raging Artists
Monday, Jun. 27, 2016


Log in or register now!

Created in-house at Dollar Shave Club and cut by Karen Kourtessis of Union Editorial, the brand’s new "What the FAQ" digital video series features actual customer-service reps giving straight-forward answers to customer questions. The campaign was launched June 15 and offers creative dramatizations of questions that linger among men who still haven’t joined the 3 million members of DSC. In one video, for example, a guru who’s cultivated his own very dedicated following is among the many quirky characters who ask specific questions about “How It Works”.


Client: Dollar Shave Club
Agency: In-house
Title: “How it Works” (1:16)
First Air Date: Jun 15, 2016

Chief Executive Officer: Michael Dubin
Chief Marketing Officer: Adam Weber
Creative Director: Matt Orser
Creative Director: Alec Brownstein
Creative Director: Matt Knapp
Writer: Shawn Preston
Writer: Michael Dubin
VP of Brand Marketing: Nick Fairbairn
VP of Customer Acquisition: Brian Kim
Chief Customer Officer: Janet Song 
Agency Director: Raechelle Hoki
Senior Producer: Matt Sausmer
Project Manager: Christine Melloy
Talent Coordinator: Tracy Dolby

Production Company: World War Seven
Directors: Pete & Jamie
Executive Producer: Josh Ferrazzano
Line Producer: Michael Begovich
Director of Photography: Jeffrey Venditti
Post Producer: Alex Curran

Editorial: Union / LA
Editor: Karen Kourtessis
Assistant Editor: Hunter Lurie 
Editorial Producer: Samantha Machado 
Editorial EP: Michael Raimondi

Color House: A52
Color: Paul Yacono, Patrick Nugent

Sound Mix Company: Beacon Street
Sound Mix: Dewey Thomas
Sound Mix Producer: Christa Jayne
Sound Mix Producer: Erin Reilly

VFX: Peter Quinn

Contact Name: 
Hesh Rephun
Contact phone: 
Log in or register now!
Log in or register now!

Recent SPW Releases

Tuesday, Sep. 21, 2021

Stephen Arnold Music tapped into the diversity, spirit and dynamism of the...

Tuesday, Sep. 21, 2021

Seagate Technology Holdings plc (NASDAQ: STX), a world leader in data...

Tuesday, Sep. 21, 2021

The collaboration between Editor Nicholas Wayman-Harris of bicoastal Union...

Tuesday, Sep. 21, 2021

Five years ago, Marie Kelly was so certain there was a need for an...

Tuesday, Sep. 21, 2021

charlieuniformtango , Dallas’ full service commercial production and post-...

Monday, Sep. 20, 2021

Goldcrest Post has completed a major upgrade to its sound department,...

MySHOOT Company Profiles