"Donde We All Play" - Taco Bell
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Raging Artists1634 views
The Latin American community’s passion for soccer may be at its height during the FIFA World Cup, but even on an average Saturday night outside the local Taco Bell, a sense of good-natured competition can fill the air. Created via Cashmere, produced by Easy Mondays, and directed by Rocio Crudo, “Donde We All Play” centers on an impromptu match in the parking lot. The spot talent includes professional soccer player Ashley Sanchez, Mexican-Japanese-American model Genai Nakama and streetwear by Paisa Boys. “This spot is as much about the spirit of improvisation as it is about food or sports,” says Crudo. “Games can happen any time, even with a balled-up wrapper from fast food.”
CLIENT: Taco Bell
VP Influencer & Comm Mktg: Tim Bergevin, Cultural Strategy Manager: Ari Garay, Sr Manager, Creative Strategy & Integration: Amanda Barbosa, Senior Director Brand Creative: Ashley Prollamante, Sr Associate Manager, Influencer Marketing: Erika Prime
AGENCY: Cashmere
President/CCO: Ryan Ford, Chief Client Officer Sandy Song, Group Creative Director: Kevin Green, Group Account Director: Ashley Wrye, Creative Director: Carrie Barr, Creative Director: Juan Vassallo, Senior Copywriter: Michelle Marquez, Senior Art Director: Priscilla Karamzadeh, Executive Producer: Gemma Edward Aron, Senior Producer: Meaghan McKeon
PRODUCTION CO: Easy Mondays
Director: Rocio Crudo, Executive Producer: Asori Soto, EP Rebolucion: Tomas Perez Silva, Head Of Production: Saskia D'altena 2, Producer: Sam Khazaeni, Dir. Of Photography: Garret Curtis
POST PRODUCTION: Media Monks
Head of Post, North America: Andrew Bell, Senior Producer: Ian McCamy, Editor: Eric Bernardo Fernandez
