Don't Be Mean To People
By
Lynne Collins1803 views
Recently, North Carolina Lt. Governor said “There’s no reason anybody anywhere in America should be telling any child about transgenderism, homosexuality, any of that filth! And yes, I called it filth.”
But Don’t Be Mean to People by Ponysaurus Brewing Co. believes in the goodness of everyone. That’s how they know no one could believe in their heart that other North Carolinians are filth. They’re so sure, they’re helping prove it by establishing the #FundForTheFabulous campaign in honor of the Lieutenant Governor to fund the good work that should be any civil servant’s greatest act in public office.
For the remainder of his term, a portion of all profits from Don’t Be Mean to People will go towards the Fund for the Fabulous which directly supports the LGBTQ+ community, all in the name of his illustrious title.
The campaign features a launch video featuring members of the local LGBTQ community, a social and influencer campaign including an invitation to talk from Ponysaurus Brewing Co.’s founders, a website, bar-toppers, much and more.
Client – Ponysaurus Brewing Co. Founders – David Baldwin and Nick Hawthorne-Johnson , Director of Marketing & Strategic Development, Cast Iron Group – Sarah Voran | Agency – Baldwin& Executive Creative Director – Mitch Bennett, Group Creative Director - Emily Watson, Producer – Paul Watson, Senior Project Manager – Lindsay Barnes, Editor – Nathan Nichols, Social Media Director - Renée Tufillaro, Social Media Specialist – Caity Barnes | Production Company – Myriad Producer, Myriad – Jedidiah Gant , Director, Odyssey Narratives - Jordan Gibson | Post Production - Editorial Company – 11 Dollar Bill Producer - Lisa Effress, Editors – Erik Tobeler and Travis Mitchell, Animation/Motion graphics and design – Christian Robins, Colorist- Clark Jackson, Sound Design/Mix - Colin Mulhern | Audio Post Production - Floodgates Audio, CG - Christian Robins, Music – Score A Score Composer – Jim Lang | Talent - Markie McRae, Nautica Lane, J. Clapp, Kori Hennessey
