DoorDash "Art for Foodies" - BTA (Behind the Activation)


Raging Artists
Friday, Jan. 15, 2021


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Go behind the activation/art auction “Art for Foodies,” an experiential hybrid that saw droves of art and food lovers bidding on art, with payment made via food orders on DoorDash. As the “bids” increased, orders evolved into meal donations to fire stations, churches, shelters and hospitals. Meanwhile, restaurants, whose businesses have been strained during COVID, Meanwhile, restaurants - badly strained during COVID - earned more business. Agency WeBelievers - led by Co-Founder and CCO Gustavo Lauria - decided to connect the brand message with the cancelation of (Miami Art Week staple) Art Basel.To execute the activation, with multiple elements (from billboards productions to multiple video deliverables) during a COVID19 surge, and do so safely, they brought in the team at Easy Mondays, the NY production company headed by Founder/Executive Producer Asori Soto.


Client: DoorDash
Kofi Amoo-Gottfried, VP of Marketing
David Bornoff, Head of Consumer Marketing

Agency: WeBelievers
City / Country: New York / USA
Chief Creative Officer: Gustavo Lauria
Executive Creative Director: Patricio Elfi
Creative Director: Nicolas Centroni / Fernando Serra
Copywriter: Gustavo Lauria / Nicolas Centroni
Art Director: Fernando Serra
Head of Production: Marcia Jaes

Títle (ENG & SPA): Art for Foodies
Activation Date: 12/2020
Video Length: 2:10

Production Company: Easy Mondays
Directors: Jimmy Goldblum/ Marcelo Paez
Directors of Photography: Matt Chavez/ Carlos Alvarez
Executive Producer: Asori Soto
Producer: Luis Valderrama

Creative Editorial/Offline edit:PANICH Diego Panich
Post Production/Online edit: Moving Forward / Leo Lovera
Color Correction: Moving Forward / Jorge Russo

Music House: Pickle Music NY
Composer: Alexis Estiz
Audio Mix & SFX: Dario Calequi
Executive Producer: Maria Ines Velez

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