By

Artisans PR
Wednesday, Oct. 5, 2016

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California’s state mascot explains the “bear” facts of energy conservation in a new television and online ad campaign directed by A Common Thread’s Eli Green for Energy Upgrade California and Campbell Ewald.

Credits

Titles:  It’s Easy to Stay Golden, The California Drought, Low-Flow Showerheads, What LED Stands For, Appliance Upgrade

Product: Energy Upgrade California

Agency: Campbell Ewald.
Jo Shoesmith, Executive Creative Director; John Haggerty, Director of Production; Josh Gold, Account Director; CJ Abell, Account Supervisor; Vanessa Witter, Associate Creative Director/Art Director; Chris Whitehead, Senior Art Director; Ryan Eubanks, Copywriter; Christopher Robertson, Integrated Producer.

Production: A Common Thread.
Eli Green, Director. J.P. McMahon and Tristan Drew, Executive Producers. DP: Topher Osborn

Editorial: Jump LA

Post: The Mill 

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