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ESPN's Pop-Art Style Game Promos Featuring NBA Stars Stephen Curry and Lonzo Ball

By

Kristien Brada-...
Wednesday, Dec. 20, 2017

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NBA superstars Stephen Curry and Lonzo Ball are the subjects in an ESPN campaign leveraging a pop-art look the network initially developed for its social platforms.

To realize its vision and bring that concept to broadcast, ESPN called on collaborative partner, 2C Creative with the goal of building visually provocative and stunning spots around actual media quotes about the two NBA point guards. The spots needed to be fun, playful and visually push the limits of sports promos.   

2C played with non-traditional music, fun colors and textures, and found imagery that reinforced the messaging, though sometimes more abstractly. 2C also steered away from the classically polished broadcast spot, opting to give the animation a grittier pop-art feel that’s typically reserved for online promotion and rarely seen on-air. The combination of all these elements created dynamically bold spots that have set a look and feel for future ESPN projects.

Credits

ESPN

VP, Brand Strategy and Executive Creative Director:  Jeff Gonyo
Senior Creative Director: Ryan Campbell
Senior Creative Director: Chris McClure
Senior Writer Producer: Geoff Bird
VP, Sports Management:  Seth Ader
Senior Director, Marketing: Mike Kopech
Manager, Marketing:  Pat Butkus

2C

Chief Creative Officer: Chris Sloan
Creative Director: Marni Wagner
GM, Senior Director of Operations: Nikki Coloma
Lead Designer: Aaron Magee
Lead Editor: Jesus Martinez
Assistant Editor: Williams Naranjo
Executive Producer, Graphics: Bob Cobb
Audio Engineer: Cesar Haliwa

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