Monday, February 18, 2019
You are here:

Expansive Graphic Toolkit for TCM's '31 Days of Oscar' Finds Ethereal Magic in Cinema History


Kristien Brada-...
Monday, Feb. 11, 2019


Log in or register now!

What do you get when you fuse 91 years of cinema history with a cosmic ether of light, shadow, space and time and project it all through the camera’s lens? TCM explores the answer in its promotional concept for the network's “31 Days of Oscar.” 

To execute its vision, TCM tapped 2C Creative for an expansive graphic toolkit, blending the many things this substance might include – light, stars, bioluminescent fluid – and transporting it into the abstract interior of a classic film projector. Once inside, the experience becomes an otherworldly journey from muse to final masterpiece. 2C created the projector in 3D and added texture to give it a premium vintage feeling and TCM branding, while the interior machinations drew inspiration from art deco forms. Inside, 2C evoked light and authenticity by subtly blending transparency, a projector flicker and grain in the treatment of titles and hero logos.



SVP, Marketing, Brand Creative, Production and Talent: Pola Changnon
Sr. Creative Director: Chuck Moore
Sr. Art Director: Jin Lim
Writer/Producer: David Byrne
Supervising Producer: Keith Greenstein
Production Director: Julie Bitton

Turner Studios

Editor: Jessica Teal
Composer/Sound Designer: Reid Hall 


Chief Creative Officer: Chris Sloan
General Manager, Senior Director of Operations: Nikki Coloma
Design Director: Luis Martinez
Executive Producer, Graphics: Bob Cobb
Creative Director: Ben Frank
Motion Graphics Artist: Andy Fernandez
Designer: Aaron Magee
3D Artist: Akel Issa

Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Feb. 18, 2019

Bohemian Rhapsody and Spider-Man: Into the Spider-Verse each won two...

Sunday, Feb. 17, 2019

Eighth Grade (A24) and Can You Ever Forgive Me? (Fox Searchlight) won the...

Sunday, Feb. 17, 2019

The sci-fi fantasy "Alita: Battle Angel" topped the charts and beat out a...

Sunday, Feb. 17, 2019

Bohemian Rhapsody won the top prize for sound mixing, taking the live-...

Sunday, Feb. 17, 2019

A Star is Born, Vice, Crazy Rich Asians and Mary Queen of Scots were the...

Saturday, Feb. 16, 2019

Israeli director Nadav Lapid's "Synonyms," a movie about a young Israeli...

Recent SPW Releases

Thursday, Feb. 14, 2019

The Hollywood Section of SMPTE®, the organization whose standards work has...

Thursday, Feb. 14, 2019

Los Angeles-based production company Yard Dog, led by partners/executive...

Thursday, Feb. 14, 2019

FINCH, Sydney, Australia, was awarded Best of Show for “The Eleven O’Clock...

Thursday, Feb. 14, 2019

Sigma Corporation of America , a leading still photo and cinema lens,...

Thursday, Feb. 14, 2019

Killer Tracks, a Universal Publishing Production Music company, has...

Wednesday, Feb. 13, 2019

The nominees for the 50th NAACP Image Awards were exclusively announced...

MySHOOT Profiles


Audio, Music and Sound Design

John Komnenich
Director, Editor

MySHOOT Company Profiles