F-Type All That Matters


Monday, Feb. 22, 2021


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Alldayeveryday and director Scott Zacaroli hit Virginia International Raceway with a scorching 575hp supercharged Jaguar and professional race car driver Canaan O’Connell for a new high energy spot. This is the latest in a series by Zacaroli for Jaguar featuring drivers describing their experiences behind the wheel of this storied performance brand. In the piece, O’Connell describes the sensation of racing top speed: “It is a borderline meditative state. Everything else in life just melts away and all that matters is that moment.” High speed drone work from world champion drone racer Nurk brings the camera inches from the action.


Client: Jaguar USA
Senior National Advertising Specialist · ‎Jaguar Land Rover North America: Vin Iandimarino

Production: Alldayeveryday
Executive Producers: Michael Karbelnikoff, Arrow Kruse
Head Of Production: Tom O’Connell
Director: Scott Zacaroli
DP: Karl Schroder
Producer: Graham Redmond

Editorial Company: OtherNYC
Editor: Troy Mercury

Color: Company 3
Colorist: Kath Raish

Sound: Mr. Bronx
Audio Engineer: Dave Wolfe

Music: APM

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