By

HYPE
Monday, Dec. 12, 2016

2566 views

Log in or register now!

The new spot for Famous Footwear, directed by Norry Niven for The Richards Group, is an empowering and poetic call to #stepforward. In the piece, women of different backgrounds move confidently towards the camera, their words aimed to challenge a better future with that first step. The project, Niven’s first via Lucky 21, harnessed the director’s talent for blending style and impact. The award-winning director relates that a number of the actors were moved to tears, “by masterful writing and poetry of the call to action.”

Credits

Agency: The Richards Group
Brand Creative Group Head: Chris Smith
Brand Creative/Writer: Danny Bryan
Brand Creative/Art Director: Dan Case
Brand Creative/Art Director: Lynn Born
Producer: Cassie Greenwald

Production: Lucky 21
Director: Norry Niven
Executive Producer/Partner: John Gilliland
Head of Production: Teresa Cameron
Producer: Tyler Boylan

Post: Lucky Post
Editors: Marc Stone & Sai Selvarajan

Log in or register now!
Log in or register now!

Recent SPW Releases

Tuesday, Apr. 7, 2020

EditShare ® , a technology leader that specializes in collaboration,...

Tuesday, Apr. 7, 2020

Assimilate today announced the release of SCRATCH 9.2, which includes...

Tuesday, Apr. 7, 2020

When the staff of American Public Television (APT), like many media...

Monday, Apr. 6, 2020

Creative editorial boutique 1606 Studio has hired editor Brandy Troxler as...

Monday, Apr. 6, 2020

The Film Festival Alliance announced it will team with Theatrical-At-Home...

Monday, Apr. 6, 2020

Sigma Corporation of America, a leading camera, photography lens, cine...

MySHOOT Company Profiles