The Famous Grouse "Smoky Black"

By

SHOOT Staff
Wednesday, Oct. 23, 2019

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The Leith Agency and Famous Grouse returned to Axis Studiosanimation and VFX studio, to produce the latest Famous Grouse television commercial, part of a new global campaign to promote the Famous Grouse Smoky Black. It was directed by Local Hero and produced by Calum Hart.  The commercial shows the intrepid Red Grouse enjoying a midnight hike through the iconic Scottish Highlands.

Axis Studios worked closely with Local Hero to bring their directorial vision to life. The 20 second TVC, is set in ‘Grouse Country’, generated entirely in CG by Axis. The transformation presented an FX-heavy challenge, working with a dynamic feather and fur system, swirling fog and morphing geometry. The performance was likewise critical; our Grouse had to undergo a playfully scary change without losing his cute charm.

Credits

The Leith Agency Fraser Hunter, Producer; Grant Byrne, Producer; Rufus Wedderburn, Creative Director; Chris Watson, Deputy Creative Director; Richard Thomson, Account Executive; Gordon Barclay, Senior Account Manager; Hattie Lloyd   Jr., Project Manager

Axis Studios Andrew Pearce, Exec Producer; Stephen Dalton, Director; Mike Harris, Art Director; Imran Sajid, CG Supervisor; Calum Hart, Producer; Sergio Jimenez, Producer; Laura McMaster, Production Assistant; Emmy Ivanova, Production Assistant; Will Pryor, Riggin Supervisor; Camille Fourniols, Lead Grooming Artist; Ekaterina Pushkarova, Lead character artist; Jonas Bergholm, Asset TD; Floyd Billingy, Lead Environment Artist; Louise McGregor, Senior Editor; Andrew Van Der Walt, Previs artist; Krissy Josephides, Lead layout/animator; Jason Horley, DMP Artist; Florian Eggers, FX Artist; Craig Russell, CFX Artist; Philipp Buschauer, LRC Lead; Moises Rejano, FX/LRC artist

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