The Famous Grouse "Smoky Black"


Wednesday, Oct. 23, 2019


Log in or register now!

The Leith Agency and Famous Grouse returned to Axis Studiosanimation and VFX studio, to produce the latest Famous Grouse television commercial, part of a new global campaign to promote the Famous Grouse Smoky Black. It was directed by Local Hero and produced by Calum Hart.  The commercial shows the intrepid Red Grouse enjoying a midnight hike through the iconic Scottish Highlands.

Axis Studios worked closely with Local Hero to bring their directorial vision to life. The 20 second TVC, is set in ‘Grouse Country’, generated entirely in CG by Axis. The transformation presented an FX-heavy challenge, working with a dynamic feather and fur system, swirling fog and morphing geometry. The performance was likewise critical; our Grouse had to undergo a playfully scary change without losing his cute charm.


The Leith Agency Fraser Hunter, Producer; Grant Byrne, Producer; Rufus Wedderburn, Creative Director; Chris Watson, Deputy Creative Director; Richard Thomson, Account Executive; Gordon Barclay, Senior Account Manager; Hattie Lloyd   Jr., Project Manager

Axis Studios Andrew Pearce, Exec Producer; Stephen Dalton, Director; Mike Harris, Art Director; Imran Sajid, CG Supervisor; Calum Hart, Producer; Sergio Jimenez, Producer; Laura McMaster, Production Assistant; Emmy Ivanova, Production Assistant; Will Pryor, Riggin Supervisor; Camille Fourniols, Lead Grooming Artist; Ekaterina Pushkarova, Lead character artist; Jonas Bergholm, Asset TD; Floyd Billingy, Lead Environment Artist; Louise McGregor, Senior Editor; Andrew Van Der Walt, Previs artist; Krissy Josephides, Lead layout/animator; Jason Horley, DMP Artist; Florian Eggers, FX Artist; Craig Russell, CFX Artist; Philipp Buschauer, LRC Lead; Moises Rejano, FX/LRC artist

Log in or register now!
Log in or register now!

Recent SPW Releases

Friday, Jan. 17, 2020

Netflix celebrates the opening of its new Paris office in the heart of the...

Thursday, Jan. 16, 2020

The Visual Effects Society (VES), the industry’s global professional...

Thursday, Jan. 16, 2020

The American Society of Cinematographers (ASC) has named Terry McCarthy as...

Thursday, Jan. 16, 2020

Thirteen entries in the 2019 Mobius Awards are nominated for Best of Show...

Wednesday, Jan. 15, 2020

On January 19 th , the Motion Picture Sound Editors (MPSE) will honor...

MySHOOT Company Profiles