Monday, September 24, 2018
You are here:

Ferrari 488 Pista Official Video

By

Artisans PR
Tuesday, Mar. 13, 2018

1053 views

Log in or register now!

Ferrari launched its latest limited-edition road car, the 488 Pista, at the Geneva Auto Show this month with a film that gives viewers a taste of what it’s like to sit behind the wheel of a car that can do zero to 60 in 2.85 seconds and has a top speed in excess of 200 mph. The car features the most powerful V8 fitted to a street legal Ferrari ever.  Directed by Lino Russell, the film shows the 488 Pista rocketing around a racetrack and open roads in an astonishing display of speed, power and performance.

Russell, who is represented in the U.S. by Accomplice Media, does a masterful job in capturing the raw power, unbridled energy and unrivaled beauty of the car through a mix of inventive cinematography, visual design and artful slow motion. “The idea was to create the sensation of being in this car and feeling its 700 horsepower,” Russell explains. “It wasn’t just about showing that the car is fast—there are a lot of fast cars—we wanted to convey a special sense of exhilaration.”

Credits

Client: Ferrari

Director: Lino Russell (represented in the U.S. by Accomplice Media)

Category: 
Discipline: 
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Sep. 24, 2018

Production company Superprime has added filmmaker Yorgos Lanthimos to its...

Monday, Sep. 24, 2018

After spearheading an epic, 18-hour documentary on the Vietnam War,...

Monday, Sep. 24, 2018

The Ad Council, the venerable non-profit organization dedicated to driving...

Monday, Sep. 24, 2018

Director/choreographer Hans Emanuel has rejoined Roy Skillicorn’s Chicago-...

Sunday, Sep. 23, 2018

The gothic family fantasy "The House With a Clock in Its Walls" exceeded...

Saturday, Sep. 22, 2018

Comcast has emerged as the top bidder for European broadcaster Sky after a...

Recent SPW Releases

Monday, Sep. 24, 2018

Canvas.Malibu, in association with The Little Beach House is pleased to...

Monday, Sep. 24, 2018

When it comes to creating the beauty shot in online advertising, bigger...

Friday, Sep. 21, 2018

For fans of Crystal Pepsi, the drink’s revival could not come too soon...

Friday, Sep. 21, 2018

In The Predator, 20 th Century Fox’s reboot of the sci-fi horror franchise...

Thursday, Sep. 20, 2018

SAG-AFTRA today called a strike against advertising agency Bartle Bogle...

Thursday, Sep. 20, 2018

Still/Life , director Josh Hayward’s new short film, describes a rebirth...

MySHOOT Profiles

MySHOOT Company Profiles

Top