"Finish Strong" - Ford

By

Raging Artists
Sunday, Jan. 17, 2021

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Airing across numerous bowl games on January 1, 2021, this spot urged Americans to “Finish Strong” in the face of COVID-19. Ford Motor Co. worked with Civic Entertainment Group on the spot, which was written and directed by Pete Berg, produced by Film 47, edited by Einar of bicoastal Union, with post done at Hunter, and features a VO by Bryan Cranston.

Credits

Client: Ford Motor Co.
Spot Title: “Finish Strong”
First Air Date: 1/1/2021

Agency: Civic Entertainment Group

Production Company: Film 47, Los Angeles
Director/Writer: Pete Berg, President/EP: Vic Palumbo, Executive Producer: Elizabeth Rogers, Producer: Bob Samuel

Editorial Company: Union Editorial
Editor: Einar, Assistant Editor: Roman Petrov, President/Managing Partner: Michael Raimondi, Executive Producer: Joe Ross

Finishing Company: Hunter
Flame Artists: Carolyn Woods, Evan Guidera & Maury Rosenfeld; Mix Engineer: Milos Zivkovic, Graphics/Flame Assist: Mannix Rickenbacher, Executive Producer: Logan Aries

Color: Company 3
Colorist: Stefan Sonnenfeld

Archival Producer: Stephan Michaels, 2nd Wind Productions
Footage Research: David Lizama

Music
Original Song: "Hold On," Artists: Nano
Music Supervision: Rob Kaplan, Aaron Mercer

Premier Music Group
Music Arranging: Jeffrey Elmassian, Dave Chapman, 
Studio: Endless Noise

Category: 
Discipline: 
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