"Finish Strong" - Ford


Raging Artists
Sunday, Jan. 17, 2021


Log in or register now!

Airing across numerous bowl games on January 1, 2021, this spot urged Americans to “Finish Strong” in the face of COVID-19. Ford Motor Co. worked with Civic Entertainment Group on the spot, which was written and directed by Pete Berg, produced by Film 47, edited by Einar of bicoastal Union, with post done at Hunter, and features a VO by Bryan Cranston.


Client: Ford Motor Co.
Spot Title: “Finish Strong”
First Air Date: 1/1/2021

Agency: Civic Entertainment Group

Production Company: Film 47, Los Angeles
Director/Writer: Pete Berg, President/EP: Vic Palumbo, Executive Producer: Elizabeth Rogers, Producer: Bob Samuel

Editorial Company: Union Editorial
Editor: Einar, Assistant Editor: Roman Petrov, President/Managing Partner: Michael Raimondi, Executive Producer: Joe Ross

Finishing Company: Hunter
Flame Artists: Carolyn Woods, Evan Guidera & Maury Rosenfeld; Mix Engineer: Milos Zivkovic, Graphics/Flame Assist: Mannix Rickenbacher, Executive Producer: Logan Aries

Color: Company 3
Colorist: Stefan Sonnenfeld

Archival Producer: Stephan Michaels, 2nd Wind Productions
Footage Research: David Lizama

Original Song: "Hold On," Artists: Nano
Music Supervision: Rob Kaplan, Aaron Mercer

Premier Music Group
Music Arranging: Jeffrey Elmassian, Dave Chapman, 
Studio: Endless Noise

Log in or register now!
Log in or register now!

Recent SPW Releases

Monday, Jul. 26, 2021

Having worked with clients such as Land Rover, Jaguar, Southwest Airlines...

Monday, Jul. 26, 2021

PluckStudio now requires that all crew members provide proof of...

Monday, Jul. 26, 2021

The Golden Trailer Awards (GTA) announced the winners of the 21st annual...

Friday, Jul. 23, 2021

Bunker has added director Meeto to its roster of filmmakers. Meeto was...

Thursday, Jul. 22, 2021

As the sun rises over New Orleans, a lone trombone player surveys the...

Thursday, Jul. 22, 2021

This year’s awards season officially comes to a close, as a jury of...

MySHOOT Company Profiles