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First Hawaiian Bank: Marcus Mariota, I Know A Guy

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Artisans PR
Tuesday, Oct. 24, 2017

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In a new spot for First Hawaiian Bank, conceived by Honolulu agency MVNP and directed by Accomplice Media’s Stephen Pearson, the thoughtful financial strategy developed by the Hawaii native and his personal banker is humorously contrasted with get-rich-quick schemes of a flamboyant acquaintance. When “Ian” approaches Mariota at a posh restaurant and babbles about his advisor’s ability to turn “hundreds into millions overnight,” the quarterback rolls his eyes and demurs, “I think I’ll stick with the plan.”

Credits

Client: First Hawaiian Bank

Agency: MVNP
Vince Soliven, Executive Creative Director; Juju Ranches, Sr. Art Director; Jo Archibald, Sr. Copywriter; Malcolm Bailey, Copywriter.

Production: Accomplice Media
Stephen Pearson Director; Jeff Snyder, Executive Producer.

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