You are here:

By

Artisans PR
Thursday, Jun. 23, 2016

3877 views

Log in or register now!

Although it serves a state with a population of less than 1.5 million people, First Hawaiian Bank is intent on reaching its audience with the sophistication of an international financial powerhouse. Teaming with Honolulu agency MVNP and Los Angeles-based production company Accomplice Media, FHB has launched an ambitious branding campaign centering on people coping with life’s milestones.  Rather than pushing specific retail services—as most regional banks do—these funny, beautifully-produced spots aim to forge an emotional connection with Hawaii residents from all walks of life.

Credits

Client: First Hawaiian Bank
Christopher Dods, Executive Vice President, Marketing and Communications Division; Susan Soken, Vice President, Marketing and Communications Division.
Agency:  MVNP
Vince Soliven, Executive Creative Director; Jo Archibald, Senior Copywriter; Juju Ranches, Senior Art Director; Jenni Katinszky, Executive Broadcast Producer; Debbie Tada, Account Services Director; June Kaneshiro, Account Supervisor; Charlie Pedrina, Senior Graphic Designer; Louis Scheer, Junior Graphic Designer; Lori Kimura, Media Director; Elaine Kami, Associate Media Director.
Production: Accomplice Media
Stephen Pearson Director; Mel Gragido, Executive Producer; Benn Martenson, Director of Photography.
Post: Montaj 9
Music:  emoto music
Audio: Audio Bytes

Log in or register now!
Log in or register now!

Recent SPW Releases

Wednesday, Sep. 18, 2019

The Motion Picture Sound Editors (MPSE) today announces that it will honor...

Wednesday, Sep. 18, 2019

In addition to their offices in London, New York, Chicago, and Los Angeles...

Wednesday, Sep. 18, 2019

Anthony and Joe Russo, who helmed Marvel Studios’ critically acclaimed...

Wednesday, Sep. 18, 2019

Visual effects and design studio Carbon is proud to announce the promotion...

Tuesday, Sep. 17, 2019

Thomas Burman, Emmy®-winning make-up artist, and Martin Samuel, Oscar®-...

Tuesday, Sep. 17, 2019

Nobox, a leading-edge independent digital and social content agency based...

MySHOOT Company Profiles

Top