Fomoomoolah
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Artisans PR2235 views
11 Dollar Bill helped to draw attention to a mysterious phenomenon sweeping the Rocky Mountain State in a new campaign for the Colorado Lottery. The studio provided editorial and post-production finishing services for the spots, conceived by Denver agency Cactus and directed by Ryan Ebner of ArtClass, in which office workers are in a panic over “Fomoomoolah.” The solution to the problem, short for “Fear of Missing Out on Moolah,” turns out to be the Colorado Lottery’s Jackpot Scratchers game and its $60 million dollars in prizes.
Client: Colorado Lottery
Agency: Cactus, Denver | Shea Tullos, Creative Director; Brooke Woodruff, Head of Production.
Production: ArtClass | Ryan Ebner, Director.
Editorial/Post: 11 Dollar Bill | Wayde Samuel, Editor; Clark Jackson, Colorist; Lisa Effress, Executive Producer.
