Wednesday, November 21, 2018
You are here:

Frighteningly Big

By

Artisans PR
Friday, Jul. 22, 2016

2150 views

Log in or register now!

Sailors manning an ocean liner panic when they find themselves steaming toward an object of “titanic” proportions in a clever new spot directed by Peter Dietrich for Chapita’s Molto croissants. In a scene reminiscent of a blockbuster movie, the ship’s crew work frenetically to keep the vessel from colliding with a mammoth object looming before them in the frigid Atlantic. At the end of the spot, a panoramic image reveals that the menace in the water is not a big chunk of ice, but rather a floating pastry of epic proportions. The tagline proclaims Molto’s croissants, “Frighteningly Big.” The ad was produced by Topcut for Athens agency Black Cherry. Dietrich, who directs in the United States via A Common Thread and was recently named one of the world’s best commercial directors by Best Ads on TV, plays the scene like an edge-of-your-seat drama and imbues it with high-end production value. 

Credits

Product: Chapita

Agency: Black Cherry.
Christos Kerassiotis, Executive Creative Director; Stamatis Athanassoulas, Executive Producer.

Direction: Peter Dietrich (represented in the U.S. by A Common Thread)

Production: Topcut.
Paco Karabas, Producer; Jon Gaute Espevold, DOP

Music: Klaus Lehr

Post/VFX: Digital Straik, Dreamdust

Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Tuesday, Nov. 20, 2018

The dance floor is thinning over at ABC. The Nielsen company says...

Tuesday, Nov. 20, 2018

"Ralph Breaks the Internet" may star an arcade bad guy with powerful...

Tuesday, Nov. 20, 2018

"Legendary" is a hard-won adjective. But by the time she was killed six...

Tuesday, Nov. 20, 2018

The phrase "world creation" gets thrown around casually and frequently in...

Tuesday, Nov. 20, 2018

The Producers Guild of America (PGA) unveiled its 2019 Documentary Motion...

Tuesday, Nov. 20, 2018

Many young boys grow up with superheroes adorning their walls. Jonah Hill...

Recent SPW Releases

Tuesday, Nov. 20, 2018

The Producers Guild of America (PGA) announced today its 2019 Documentary...

Tuesday, Nov. 20, 2018

A film trailer is designed to intrigue, to reveal enough information that...

Monday, Nov. 19, 2018

Jon M. Chu, known for his visually stunning blockbuster films including...

Monday, Nov. 19, 2018

Madison Beer’s new single “Hurts Like Hell ft. Offset” makes its debut in...

Friday, Nov. 16, 2018

Sound Lounge is expanding its Film + Television division, which provides...

MySHOOT Profiles

Erik Anderson
Director

Director

Audio, Music and Sound Design

MySHOOT Company Profiles

Top