Thursday, April 18, 2019
You are here:

Frighteningly Big

By

Artisans PR
Friday, Jul. 22, 2016

2414 views

Log in or register now!

Sailors manning an ocean liner panic when they find themselves steaming toward an object of “titanic” proportions in a clever new spot directed by Peter Dietrich for Chapita’s Molto croissants. In a scene reminiscent of a blockbuster movie, the ship’s crew work frenetically to keep the vessel from colliding with a mammoth object looming before them in the frigid Atlantic. At the end of the spot, a panoramic image reveals that the menace in the water is not a big chunk of ice, but rather a floating pastry of epic proportions. The tagline proclaims Molto’s croissants, “Frighteningly Big.” The ad was produced by Topcut for Athens agency Black Cherry. Dietrich, who directs in the United States via A Common Thread and was recently named one of the world’s best commercial directors by Best Ads on TV, plays the scene like an edge-of-your-seat drama and imbues it with high-end production value. 

Credits

Product: Chapita

Agency: Black Cherry.
Christos Kerassiotis, Executive Creative Director; Stamatis Athanassoulas, Executive Producer.

Direction: Peter Dietrich (represented in the U.S. by A Common Thread)

Production: Topcut.
Paco Karabas, Producer; Jon Gaute Espevold, DOP

Music: Klaus Lehr

Post/VFX: Digital Straik, Dreamdust

Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Thursday, Apr. 18, 2019

New York Governor Andrew M. Cuomo has announced that Netflix will expand...

Thursday, Apr. 18, 2019

The six-part HBO documentary series On Tour With Asperger’s Are Us makes...

Thursday, Apr. 18, 2019

Derek Green has joined We Are Unlimited, an Omnicom agency, as executive...

Thursday, Apr. 18, 2019

Games publisher Ubisoft earned Marketing Team of the Year distinction and...

Thursday, Apr. 18, 2019

Cannes Film Festival organizers announced its 2019 lineup Thursday,...

Wednesday, Apr. 17, 2019

Beyoncé is extremely private, and only lets you know what she wants you to...

Recent SPW Releases

Thursday, Apr. 18, 2019

Members of the Art Directors Guild (ADG, IATSE Local 800) on Saturday re-...

Wednesday, Apr. 17, 2019

Netflix released Homecoming: A Film by Beyoncé , which presents an...

Wednesday, Apr. 17, 2019

Gregory JM Kasunich joins the southeastern based production company, The...

Tuesday, Apr. 16, 2019

The Art Directors Guild (ADG, IATSE Local 800) announced today that their...

Tuesday, Apr. 16, 2019

AICP today released the Shortlist for the 2019 AICP Post Awards, which...

Tuesday, Apr. 16, 2019

As part of the ongoing expansion of its sound resources, Sony Pictures...

MySHOOT Profiles

MySHOOT Company Profiles

Top