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HYPE
Thursday, Oct. 27, 2016

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GameStop is releasing two more commercials featuring their charming associate characters in awkward situational comedies, that illustrate how they bring Power to the Players every day. The campaign is part of an ongoing collaboration between Lucky Post Editor Marc Stone, agency The Richards Group, and director Danny Leiner.

“Rat” is a cheeky homage to the organized crime inspiration of the recently released open-world action-adventure title, Mafia III. “G-Force” displays associates excitement about the upcoming release of Call Of Duty: Infinite Warfare, using DIY training tactics to prepare. Physical comedy, sarcastic sparrings, and a passion for all things gaming - are key elements in the GameStop campaign that impart a trademark wink about geeking out in the best possible way.

Credits

Agency: The Richards Group
Producer: Laurie Shannon
Creative Group Heads: Lynda Hodge & David Canright
Brand Creatives: Joey Googe & Sam Langford

Production Company: Independent Media
Director: Danny Leiner

Editorial & Post: Lucky Post
Editor: Marc Stone
Sound: Scottie Richardson
Online: Tim Nagle

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