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GameStop's "Randy"

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HYPE
Friday, Jul. 13, 2018

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GameStop delivers on the promise that stranger things can happen than an awesome Summer Game Sale. The project reunites Lucky 21 Director Rob Pritts with agency The Richards Group for a delightfully... awkward... collaboration. A window on the absurdist humor of GameStop’s new spot reveals an unlikely friendship, and added a unique directing challenge: Camelid comedy. 

Credits

Agency: The Richards Group

Creative Group Head/Writer: David Canright 
Creative Group Head/Art Director: Lynda Hodge 
Brand Creative/Writer: Chris Cannon 
Brand Creative/Art Director: Ryan Beals 
Broadcast Producer: Jenny Wolk 

Production Company: Lucky 21

Director: Rob Pritts
EP: John Gilliland

Post Company: Lucky Post

Editor: Elizabeth V. Moore
Audio: Scottie Richardson
Color: Neil Anderson 
Online Editor: Dan Margules
Assistant Editor: Juan Vargas

Visual Effects (talking llama): JAMM

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