Monday, December 11, 2017
You are here:

Gatorade's "Sisters in Sweat"

By

stephanie@razpr.com
Monday, Nov. 27, 2017

684 views

Log in or register now!

Los Angeles-based boutique audio facility Pivot Audio was recently tapped by TBWA\Chiat\Day to craft the perfect music to accompany the intimate yet powerful Gatorade spot “Sisters in Sweat,” starring Serena Williams and directed by Jaci Judelson of Tool of North America. In the spot, Williams speaks a message to her newborn daughter that is at once personal and universal, inspiring young female athletes everywhere to keep playing.

Credits

Client: Gatorade
Agency: TBWA, USA
Agency Producer: Ian Mitchell
Creative Directors: Mark Peters, Kirsten Rutherford
Production: Tool of North America
Director: Jaci Judelson
Director of Photography: Danny Hiele
Edit: Matt Lee
Editor: Chris Murphy
Music Production and Sound Design: Pivot Audio
Executive Producers: Neil Devlin, Jonas Holst
Music Producer: Guy Amitai
Vocals: Dana Winter
Arrangement: Roma Otto
Sound Designer: Lawrence Horne

Category: 
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Dec. 11, 2017

Helen James and Dan Watts have been hired to assume the leadership of CP+B...

Monday, Dec. 11, 2017

Guillermo del Toro's Cold War-era fairytale "The Shape of Water" swam away...

Sunday, Dec. 10, 2017

The animated family film "Coco" has topped the box office for a third time...

Sunday, Dec. 10, 2017

Dina , which tells an unconventional love story between two people who...

Friday, Dec. 8, 2017

The Gotham Group , one of Hollywood’s leading management and film and...

Friday, Dec. 8, 2017

Seed Media Arts , a Chicago-based commercial and content production shop,...

Recent SPW Releases

Thursday, Dec. 7, 2017

New York Festivals International Advertising Awards ® has announced the...

Thursday, Dec. 7, 2017

Academy Award ® nominee, Jeffrey Karoff, recently partnered with...

Wednesday, Dec. 6, 2017

Lola Lott, charlieuniformtango principal/CEO, announced Keith Munley has...

Wednesday, Dec. 6, 2017

SourceAudio , the world’s leading white label music DAM platform, has...

Wednesday, Dec. 6, 2017

The One Club for Creativity, the world’s foremost non-profit organization...

Top