Gatorade's "Sisters in Sweat"
Los Angeles-based boutique audio facility Pivot Audio was recently tapped by TBWA\Chiat\Day to craft the perfect music to accompany the intimate yet powerful Gatorade spot “Sisters in Sweat,” starring Serena Williams and directed by Jaci Judelson of Tool of North America. In the spot, Williams speaks a message to her newborn daughter that is at once personal and universal, inspiring young female athletes everywhere to keep playing.
Agency: TBWA, USA
Agency Producer: Ian Mitchell
Creative Directors: Mark Peters, Kirsten Rutherford
Production: Tool of North America
Director: Jaci Judelson
Director of Photography: Danny Hiele
Edit: Matt Lee
Editor: Chris Murphy
Music Production and Sound Design: Pivot Audio
Executive Producers: Neil Devlin, Jonas Holst
Music Producer: Guy Amitai
Vocals: Dana Winter
Arrangement: Roma Otto
Sound Designer: Lawrence Horne
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