Monday, February 19, 2018
You are here:

Gatorade's "Sisters in Sweat"

By

stephanie@razpr.com
Monday, Nov. 27, 2017

1799 views

Log in or register now!

Los Angeles-based boutique audio facility Pivot Audio was recently tapped by TBWA\Chiat\Day to craft the perfect music to accompany the intimate yet powerful Gatorade spot “Sisters in Sweat,” starring Serena Williams and directed by Jaci Judelson of Tool of North America. In the spot, Williams speaks a message to her newborn daughter that is at once personal and universal, inspiring young female athletes everywhere to keep playing.

Credits

Client: Gatorade
Agency: TBWA, USA
Agency Producer: Ian Mitchell
Creative Directors: Mark Peters, Kirsten Rutherford
Production: Tool of North America
Director: Jaci Judelson
Director of Photography: Danny Hiele
Edit: Matt Lee
Editor: Chris Murphy
Music Production and Sound Design: Pivot Audio
Executive Producers: Neil Devlin, Jonas Holst
Music Producer: Guy Amitai
Vocals: Dana Winter
Arrangement: Roma Otto
Sound Designer: Lawrence Horne

Category: 
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Feb. 19, 2018

A lavish, headline-grabbing premiere. Lightning word-of-mouth stoked by...

Monday, Feb. 19, 2018

Production house BRF (B-Reel Films) has taken on director Christopher...

Monday, Feb. 19, 2018

Director Nathini Van Der Meer has come aboard the directorial roster of L...

Monday, Feb. 19, 2018

The Motion Picture Sound Editors presented the 65th MPSE Golden Reel...

Sunday, Feb. 18, 2018

A wave of feverish anticipation, fawning critical acclaim and...

Sunday, Feb. 18, 2018

Ferocious female-led tragicomedy “Three Billboards Outside Ebbing,...

Recent SPW Releases

Monday, Feb. 19, 2018

Film Fatales, the largest global organization of established women feature...

Sunday, Feb. 18, 2018

The Motion Picture Sound Editors tonight presented the 65 th MPSE Golden...

Friday, Feb. 16, 2018

The Motion Picture Sound Editors (MPSE) today announces presenters for the...

Thursday, Feb. 15, 2018

For the first time, the annual Make-Up Artists & Hair Stylists Guild (...

Thursday, Feb. 15, 2018

The One Club for Creativity, global peace organization PartnersGlobal and...

Top