Friday, April 19, 2019
You are here:

GE's "Shelfie"

By

Artisans PR
Tuesday, Jan. 29, 2019

1111 views

Log in or register now!

STORY director Ron Lazzeretti uses real-life humor to show how GE Appliances is making life easier in a new series of spots out of FCB, Chicago. In "Shelfie," a woman poses for in front of her high-capacity GE refrigerator. “It feels like you’ve flipped a switch and caught a glimpse of someone’s life,” says Lazzeretti. “A little magic happens and then it’s gone.”

Credits

Agency: FCB, Chicago.
Ecole Weinstein, EVP, Executive Creative Director; John Regan, VP, Creative Director; Tor Lemhag, VP, Creative Director; Chloe Lebamoff, Copywriter; Sarah Hollis, Art Director; Jennifer Neumann, SVP, Group Management Director; Kaya Much, VP, Management Director; Ally Khajenouri, Account Supervisor; Valerie Bonner, Producer.

Production: STORY.
Ron Lazzeretti, Director; Mark Androw; President/Executive Producer; Cliff Grant, Executive Producer; Peter Keenan, Producer; Steve Morrison, Editor.

Category: 
Discipline: 
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Friday, Apr. 19, 2019

The Peabody board of jurors revealed nine Entertainment and a Children’s...

Thursday, Apr. 18, 2019

New York Governor Andrew M. Cuomo has announced that Netflix will expand...

Thursday, Apr. 18, 2019

The six-part HBO documentary series On Tour With Asperger’s Are Us makes...

Thursday, Apr. 18, 2019

Derek Green has joined We Are Unlimited, an Omnicom agency, as executive...

Thursday, Apr. 18, 2019

Games publisher Ubisoft earned Marketing Team of the Year distinction and...

Thursday, Apr. 18, 2019

Cannes Film Festival organizers announced its 2019 lineup Thursday,...

Recent SPW Releases

Thursday, Apr. 18, 2019

Members of the Art Directors Guild (ADG, IATSE Local 800) on Saturday re-...

Wednesday, Apr. 17, 2019

Netflix released Homecoming: A Film by Beyoncé , which presents an...

Wednesday, Apr. 17, 2019

Gregory JM Kasunich joins the southeastern based production company, The...

Tuesday, Apr. 16, 2019

The Art Directors Guild (ADG, IATSE Local 800) announced today that their...

Tuesday, Apr. 16, 2019

AICP today released the Shortlist for the 2019 AICP Post Awards, which...

Tuesday, Apr. 16, 2019

As part of the ongoing expansion of its sound resources, Sony Pictures...

MySHOOT Profiles


Visual Effects and Animation

Director

Director

Director

MySHOOT Company Profiles

Top