You are here:
GE's "Sippy Cup"

By

Artisans PR
Tuesday, Jan. 29, 2019

1960 views

Log in or register now!

STORY director Ron Lazzeretti uses real-life humor to show how GE Appliances is making life easier in a new series of spots out of FCB, Chicago. In "Sippy Cup," a man is lightly chided by his wife for letting their toddler daughter drink milk from a measuring cup. He didn’t realize that their GE dishwasher’s Dry Boost feature meant the girl’s plastic sippy cup was ready for use.“It feels like you’ve flipped a switch and caught a glimpse of someone’s life,” says Lazzeretti. “A little magic happens and then it’s gone.”

Credits

Agency: FCB, Chicago.
Ecole Weinstein, EVP, Executive Creative Director; John Regan, VP, Creative Director; Tor Lemhag, VP, Creative Director; Chloe Lebamoff, Copywriter; Sarah Hollis, Art Director; Jennifer Neumann, SVP, Group Management Director; Kaya Much, VP, Management Director; Ally Khajenouri, Account Supervisor; Valerie Bonner, Producer.

Production: STORY.
Ron Lazzeretti, Director; Mark Androw; President/Executive Producer; Cliff Grant, Executive Producer; Peter Keenan, Producer; Steve Morrison, Editor.

Category: 
Discipline: 
Log in or register now!
Log in or register now!

Recent SPW Releases

Tuesday, Oct. 8, 2019

Director Gillian Zinser is bringing to London-based production company...

Wednesday, Oct. 16, 2019

Thirty-two features have been submitted for consideration in the Animated...

Wednesday, Oct. 16, 2019

Prime Video today announced the upcoming launch of Ted Bundy: Falling for...

Wednesday, Oct. 16, 2019

ALIBI Music Library has announced the release of “Sorcery,” the newest...

Wednesday, Oct. 16, 2019

Denis Olsen, prolific artist on movies, television, theater and...

MySHOOT Company Profiles

Top