By

Raging Artists
Wednesday, Dec. 7, 2016

3933 views

Log in or register now!

Comedy and cars come into play for the Sheppard-directed GMC Video Series, which included “Cats”, “Guitar”, “Babies” and “Martial Arts”. Getting “Precisely to the Point,” the campaign has a spokesperson exploring idea of contextual search.  “The campaign strikes a balance between the sleek precision-based advertising and making the cars look great, like a magazine print shoot, and giving the humor room to breathe,” said superlounge Partner/Executive Producer Dave Farrell. “The spokesperson talking to a baby through the window is a quirky touch and totally indicative of Daniel’s sense of humor." The campaign was honored at this year's D Show.

Credits

Client: GMC
Agency: DigitasLBi
CC0:Ronald Ng
ECD: Patrick McHugh
CD: Marc Gottesman
AD: Liz Collins
CW: Jason Ziehm
Producer: Jonathan Tompkins 

Production Company: Superlounge 
Director: Daniel Sheppard 
Executive Producer: Dave Farrell 

Editorial Company: Peel & Eat
Editor: Pete Warren

Music Company: Soundtrack Boston 
Audio Engineer: Mike Secher

Log in or register now!
Log in or register now!

Recent SPW Releases

Thursday, Nov. 21, 2019

CJ ENM, Korea’s No.1 media entertainment company, and its subsidiary...

Thursday, Nov. 21, 2019

Veteran colorist, Anthony Raffaele, whose work includes Café Society,...

Thursday, Nov. 21, 2019

Expanding its already-extensive sound effects (SFX) catalog for TV promos...

Wednesday, Nov. 20, 2019

Whether it’s a rental replacement for a Conestoga wagon, a horse with more...

Wednesday, Nov. 20, 2019

Veteran Colorist Kevin Michael Kirwan ( American Crime Story , American...

MySHOOT Company Profiles