By

Raging Artists
Wednesday, Dec. 7, 2016

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Comedy and cars come into play for the Sheppard-directed GMC Video Series, which included “Cats”, “Guitar”, “Babies” and “Martial Arts”. Getting “Precisely to the Point,” the campaign has a spokesperson exploring idea of contextual search.  “The campaign strikes a balance between the sleek precision-based advertising and making the cars look great, like a magazine print shoot, and giving the humor room to breathe,” said superlounge Partner/Executive Producer Dave Farrell. “The spokesperson talking to a baby through the window is a quirky touch and totally indicative of Daniel’s sense of humor." The campaign was honored at this year's D Show.

Credits

Client: GMC
Agency: DigitasLBi
CC0:Ronald Ng
ECD: Patrick McHugh
CD: Marc Gottesman
AD: Liz Collins
CW: Jason Ziehm
Producer: Jonathan Tompkins 

Production Company: Superlounge 
Director: Daniel Sheppard 
Executive Producer: Dave Farrell 

Editorial Company: Peel & Eat
Editor: Pete Warren

Music Company: Soundtrack Boston 
Audio Engineer: Mike Secher

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