Grayscale Investments' "Nice Rock" #DropGold (Gold vs. Bitcoin)


Press Kitchen
Friday, Oct. 25, 2019


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On the heels of a successful campaign to #DropGold, the leading digital currency asset manager Grayscale Investments® turns from rocks to riches in “Nice Rock,” their latest commercial out of bicoastal production company Honor Society. The cinematic short was creative-directed, written, and directed by Brennan Stasiewicz, director of TV Series (Four Hands Menu 2018), documentary shorts and narrative films, and is the second campaign in which he collaborated directly with the successful digital currency brand, shepherding the creative from concept to completion. 

In the spot, an old-fashioned employee named ‘Bob’ literally strikes gold with exaggerated fanfare after toiling away in an isolated mine, only to learn -- through his company’s fearless female leader --  that the firm has moved on and into the future with Grayscale® Bitcoin Trust (OTCQX: GBTC). The spot concludes with the female executive telling Bob about the shift to digital currency, kindly acknowledging that his gold nugget is a “nice rock,” further illustrating the stark contrast between dated and progressive financial institutions.

Stasiewicz has worked as a director in a variety of media including TV, documentary short film and narrative film. Brennan is credited with writing many of his filmmaking projects and defies easy categorization in his diverse slate of work. Brennan has also directed spots for such brands as Cadillac, Samsung, Google, Infiniti, Chevy, Chase Bank, Prudential, Southwest Airlines and Jim Beam.


Production Company/Creative Agency: Honor Society

Director/Creative Director: Brennan Stasiewicz, Executive Producer: Megan Kelly, Head of Production: Carlo Pilgrim, Line Producer: Chris Gallagher, DP: Aril Wretblad

Production Services: Stillking Prague

Edit House: Bandit

Editor: Zeke O'Donnell, Assistant Editor: Evan Johnston, Producer: Valerie Triculis, 

Colorist: Michael Rossiter//The Mill

Flame Artist/VFX: Chris Davis & Prez Radloswki//Bandit

Sound Design & Mix: Eric Hoffman//Mr. Bronx

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