Grayscale's "History of Money"
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jay@bunkerwork.com5084 views
Grayscale Investments®, under the creative direction of Bunker’s Brennan Stasiewicz and their media agency, Vested, debuted its latest work in what has been a consistently disruptive voice in the financial advertising space. Grayscale’s products make digital currency accessible to investors and this campaign aims to elevate awareness of Grayscale’s brand and unique approach with a commercial that pulls the viewer through the rapidly evolving history of currency. Following the airing of the new spot, Grayscale raised more than $217 million in a single week into their family of digital currency investment products, the asset manager’s largest fundraising week to date.
Creative Direction and Editorial: Brennan Stasiewicz
Music: The Ramones
Audio Mix and Design: Bronx Audio
Motion Graphics: Bunker
Bunker Producer: Kay Chen
Bunker Motion Graphics Artist: Johnny Lee
Media agency: Vested