Gumout's "Secret Meeting"


Artisans PR
Thursday, Aug. 5, 2021


Log in or register now!

A clandestine meeting between a pair of shady characters under a dank freeway overpass leads to an unexpectedly hilarious result in a new spot for Gumout directed by Kevin Smith of STORY.

pConceived by Cramer-Krasselt (C-K), the clever ad is set up to look like a scene from a gritty TV crime drama as a craggy-faced older man hops into a younger man’s car and hands him a plain brown bag. “Do you think it will help?” the young guy asks. Offering terse assurance, the older guy extracts a bottle of Gumout from the bag and explains how it can enhance the performance of his car. “You know this is available over-the-counter, kid,” he says. “We don’t have to keep meeting like this.”

Drawing out every ounce of noire tension, Smith directed the spot with deadpan restraint. “We stuck completely within the well-established conventions of a crime drama,” he explains. “Our big push was not to do anything funny.”


Client: Gumout
Agency: Cramer-Krasselt (C-K).
Todd Stone, Executive Creative Director; Chad Verly, Creative Director; Sandy DerHovsepian, Assoc. Creative Director; Craig Clark, Senior Producer.

Production:  STORY.
Kevin Smith, Director; Cliff Grant, Executive Producer; Mark Androw, Executive Producer; Rick Rosemerer, producer.

Log in or register now!
Log in or register now!

Recent SPW Releases

Monday, Sep. 20, 2021

Goldcrest Post has completed a major upgrade to its sound department,...

Monday, Sep. 20, 2021

With "The Suicide Squad," writer/director James Gunn and Warner Bros...

Monday, Sep. 20, 2021

Ever since the pandemic started, many of us have been working from home...

Sunday, Sep. 19, 2021

The Television Academy tonight celebrated the 73rd Emmy® Awards,...

Friday, Sep. 17, 2021

Post-production teams working on the most prestigious film and television...

Thursday, Sep. 16, 2021

On September 23rd, the Oscar ® -Qualifying HollyShorts Film Festival (HSFF...

MySHOOT Company Profiles