By

Brada PR
Monday, Jan. 30, 2017

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HISTORY recently called on 2C Creative to produce an image spot reflecting the pulse of our time, while showcasing the television network’s new look. The goal was to reinforce HISTORY as the destination for the bold, relevant stories and celebrators of human history makers, while making the case that history isn’t static, but rather happening around us every day in even the smallest contributions from average people.

Tonally, 2C attempted to focus the message on a positive note and values that might speak to the American heartland, so that the viewer takeaway is one of optimism and thoughtfulness. The agency built a powerful, 60-second narrative from the inauguration speech of President Ronald Reagan. 2C then identified and worked painstakingly to clear use of poignant footage from our nation’s most historical moments to eloquently straddle the line between the past eight years’ liberal climate and the more conservative road ahead.

Credits

HISTORY

Krista Liney, SVP/Managing Creative Director

2C

Chris Sloan – Chief Creative Officer

Brian Eloe – Creative/Live-Action Director

Jeff Morelli – Editor

Jesus Martinez – Editor

Luis Martinez – Design Director

Dmitri Zavyazkin – Animator

Andy Fernandez – Designer/Animator

Nikki Coloma – Senior Director of Operations

Contributors

Jim McNulty – Writer/Producer

Cesar Haliwa – Audio Mixer

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