Friday, November 16, 2018
You are here:

HISTORY Image Spot out of 2C Creative

By

Kristien Brada-...
Monday, Jan. 30, 2017

1866 views

Log in or register now!

HISTORY recently called on 2C Creative to produce an image spot reflecting the pulse of our time, while showcasing the television network’s new look. The goal was to reinforce HISTORY as the destination for the bold, relevant stories and celebrators of human history makers, while making the case that history isn’t static, but rather happening around us every day in even the smallest contributions from average people.

Tonally, 2C attempted to focus the message on a positive note and values that might speak to the American heartland, so that the viewer takeaway is one of optimism and thoughtfulness. The agency built a powerful, 60-second narrative from the inauguration speech of President Ronald Reagan. 2C then identified and worked painstakingly to clear use of poignant footage from our nation’s most historical moments to eloquently straddle the line between the past eight years’ liberal climate and the more conservative road ahead.

Credits

HISTORY

Krista Liney, SVP/Managing Creative Director

2C

Chris Sloan – Chief Creative Officer

Brian Eloe – Creative/Live-Action Director

Jeff Morelli – Editor

Jesus Martinez – Editor

Luis Martinez – Design Director

Dmitri Zavyazkin – Animator

Andy Fernandez – Designer/Animator

Nikki Coloma – Senior Director of Operations

Contributors

Jim McNulty – Writer/Producer

Cesar Haliwa – Audio Mixer

Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Friday, Nov. 16, 2018

Black Panther scored three honors and A Star Is Born garnered two at the...

Friday, Nov. 16, 2018

Creative agency David&Goliath (D&G) has promoted Peter Bassett to...

Thursday, Nov. 15, 2018

Chris Tellefsen, ACE, won for his cutting of A Quiet Place , Asa Shoul...

Thursday, Nov. 15, 2018

Director Yorgos Lanthimos' The Favourite has won five British Independent...

Thursday, Nov. 15, 2018

Facebook said it's making progress on detecting hate speech, graphic...

Thursday, Nov. 15, 2018

Without a screenwriter in sight, Michael Douglas and Alan Arkin are...

Recent SPW Releases

Thursday, Nov. 15, 2018

The 9th Annual Hollywood Music in Media Awards took place, last night, at...

Thursday, Nov. 15, 2018

Netflix, the world's leading entertainment service, announced the Korean...

Thursday, Nov. 15, 2018

The passage of time has been pondered by brilliant scientists and popular...

Wednesday, Nov. 14, 2018

Lola Lott, charlieuniformtango principal/CEO, announced the company has...

Wednesday, Nov. 14, 2018

Starring George Clooney and Natalie Dormer, the latest Nespresso campaign...

Wednesday, Nov. 14, 2018

Erin Sarofsky and her colleagues at the Chicago-based design-driven...

MySHOOT Profiles


Director

Editor

Director, Editor
Blair Hayes
Director

MySHOOT Company Profiles

Top