H&M Conscious Foundation Video
ByRight Word Media
H&M Foundation, the non-profit global foundation, privately funded by the founders and main owners of the fashion company H&M, and noted artist/director Jess English turned to Blonde + Co to handle production and post-production on a new branded content piece in support of H&M Foundation’s initiative and the UNHCR, the UN Refugee Agency.
The :60 short features H&M Foundation ambassador Alek Wek, the Sudanese model whose personal story mirrors the refugee crisis affecting millions around the world, and will be seen internationally on both H&M’s Facebook and Twitter feeds.
“Given the current state of the refugee crisis around the world and H&M Foundation’s deep commitment to affecting positive change, we knew we wanted to help in any way we could,” Grey Zisser, Blonde + Co Creative Director, says.
Agency: H&M Foundation, in-house
Global Manager: Diana Amini
Production & Post: Blonde + Co, New York
Director: Jess English
President: Julie Stahl
Creative Directors: Julie Stahl, Grey Zisser
Producers: Jennifer Susswein, Victor Larue
Editor: Louie Metzner
Colorist: Izzy Cohen