Introducing the First-ever Mazda CX-50 | First Look

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HYPE
Thursday, Dec. 2, 2021

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The Cronenweths of Wondros Collective helped Mazda secure the first look at the new CX-50. The directing duo, consisting of brothers Tim and Jeff Cronenweth, creatively capture the features and adventurous experiences the newest Mazda vehicle can support. The spot highlights a human connection to nature with the tagline “Born of a reverence for nature.”

Credits

Client: Mazda

Advertising Agency: Hogarth NY 
Chief Production Officer: Tania Sethi, Senior Producer Pt 1: Laura Goerhke, Senior Producer Pt 2: Momo Parra, Senior Integrated Producer: Jen Amaya, Associate Director, Integrated Business Affairs: Magda Wiater

Creative Agency: SuperUnion Executive Creative Director: Ross Clugston, Group Account Director: Devon Hay, Creative Director Art: Harlie Brindak, Creative Director Copy: Paul Wolfe, Account Manager: Amy Shih

Production Company: Wondros Collective 
Director: The Cronenweths, DP: Jeff Cronenweth, Sr. Executive Producer: Danielle Peretz, Head of Production: Gareth Wood, Producer: Nadine Brown

Editorial Company: Grammercy Park Studios 
Editor: Vee Pinot

Shot on location in Washington State

Contact Name: 
Colleen O'Mara @ Hype
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