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Investigation Discover IDGO app promo

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Right Word Media
Wednesday, Oct. 31, 2018

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Investigation Discovery viewers are often called ID Addicts, and the new campaign for the network’s IDGO app plays off just how addictive their series are.  The promo, created by IKA Collective and directed by Ian Karr, features “Homicide Hunter” and retired police detective Joe Kenda.

In the spot, we see the see a day in the life of an ID addict as he goes from a bus stop to an elevator to the DMV, all while watching “Homicide Hunter” on IDGO. Along the way, he becomes the pied piper, collecting viewers who get drawn in by the stories and can’t tear themselves away.  Joe Kenda narrates “live,” enforcing the idea that IDGO lets you take your favorite shows with you. In this case, literally. 

The spot, which IKA Collective conceived, shot and edited, ends with the guy’s number being called at the DMV, leaving the crowd disappointed and longing for what happens next. Naturally he tells them how easy it is to download their own IDGO app.

Credits

Client: Investigation Discovery

Project: IDGO App campaign; Labor Day promo

SVP Marketing: Doug Seybert, VP Marketing-Strategy: Nellie Ryan, Sr. Director, Marketing and Promotion: Kyle Russell, Manager Production: Jaycen Armstrong, Sr. Creative Director: Matt Kendis, Creative Director: Carrie Sullivan, Writer/Producer: Rebekah Nolan 

Production/Post: IKA Collective, New York

Director: Ian Karr, Producer: Robbie Chafitz, DP: Bill Winters, Editors: Judd Blaise, Ronni Thomas, Ian Karr, Graphics: Vince Rose, Colorist: Jordan Bramlett, Audio Mix: Jaime Marcelo

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