The Jack Daniel's Fire Department
On a cold winter morning in Tennessee, Picture North and FCB Chicago teamed up with the local distillery workers at Jack Daniel’s to fight fire with fire. Every bottle of Jack Fire helps the distillery support the National Volunteer Fire Council, which provides valuable programs and resources for America’s volunteer firefighters. While the Jack Daniel’s brand is recognized across the world, few people know that a small group of workers also volunteer in their special firefighting brigade, designed to protect both the distillery and the local community. Picture North’s director, Nate Camponi, was tasked with bringing the duality of this job to life: “The story intrigued me straight away,” said Camponi. “These guys create one of the world’s most famous whiskies, but also volunteer to put themselves in harm’s way to protect it. It was a great documentary narrative with a great message for a great cause.”
Client: Jack Daniel's
Agency: FCB Chicago
Agency Executive Producer: Chris Wickman
Creative Director: Quanah Humphreys
Associate Creative Director: Lauren Lenart
Project Manger: Wilbert Cheng
SVP, Management Director: Liz Drouin
Associate Director: Brittany Saito
Account Executive: Annie Bryan
Production Company: Picture North
Director: Nate Camponi
Executive Producers: Neha Datt Schultz, Martin Rodahl
Producer: Michael Nowicki
Line Producer: Damian Huck
DP: Trevor Forrest
Post Production: Lord + Thomas
Color: Oisin O'Driscoll, The Mill
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