Thursday, July 18, 2019
You are here:

JanSport "Hammock"

By

Lore
Tuesday, Apr. 10, 2018

1435 views

Log in or register now!

The best seat in the house is wherever you choose. Go anywhere with the versatile Hatchet backpack by JanSport.

JanSport tapped their longtime AOR, San Francisco-based Teak (www.teaksf.com), to cast both the SuperBreak and the Hatchet as a companion for self-expression and discovery. The result is a creative execution that builds on the brand’s outdoor heritage and brings its bold message to a diverse young audience. For SuperBreak, the campaign takes a journey down the path of youthful self-discovery featuring late nights in the city, special friendships, and limitless possibilities. Hatchet finds its protagonists dominating the city landscapes, exercising their freedom to go anywhere and do anything.

To keep the campaign fun, but grounded in authenticity, Teak took a non-traditional path to finding talent, choosing to feature real young people, not actors. At times, this involved casting talent from social media channels and even seeking out skateboarders off the street in San Francisco, starting a dialog with its customers that helped grow and shape JanSport’s brand story.

Credits

Client: JanSport Agency: Teak  Director/Creative Director: Greg Rowan, Writer: Kevin Ferguson, Art Director: Montana McLean, Lead Designer: Bradley Hughes, UX/UI Designer: Beth O’Neill, Production Artist: Michelle Brandemuehl, Editor: Colin Russell, Editor: Alec Rodriques, Photographer: Andrew Reilly, Animator: Lauren Konig, Director of Photography: Alec Rodriques, Producer: Brett Miller, Project Manager: Lea Hamilton, Account Director: Greg Martinez, Hatchet Tracks/Artists: "Shakedown" by Equal

 

Category: 
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Thursday, Jul. 18, 2019

Radical Media, which handled director Quentin van den Bossche in the U.K...

Thursday, Jul. 18, 2019

It may not be as famous as Japanese anime legend Studio Ghibli, but Kyoto...

Thursday, Jul. 18, 2019

The world premiere of Once Were Brothers: Robbie Robertson and The Band ,...

Thursday, Jul. 18, 2019

Actress Sally Field and the long-running children's TV show "Sesame Street...

Thursday, Jul. 18, 2019

Nominees for the 6th Annual Location Managers Guild International (LMGI)...

Thursday, Jul. 18, 2019

Deutsch has elevated Doris Chung to EVP, executive creative director for...

Recent SPW Releases

Thursday, Jul. 18, 2019

Apple’s new Shot on iPhone campaign travels to India, the second most...

Thursday, Jul. 18, 2019

The Make-Up Artists & Hair Stylists Guild(MUAHS, IATSE Local 706) will...

Thursday, Jul. 18, 2019

Nominees for the 6 th Annual Location Managers Guild International (LMGI)...

Wednesday, Jul. 17, 2019

Camp Kuleshov, AICP’s annual trailer competition for assistants, has...

Wednesday, Jul. 17, 2019

The iconic and legendary Musso & Frank Grill, located in the heart of...

Wednesday, Jul. 17, 2019

The award-winning documentary “Same Sex America” from renowned filmmaker...

MySHOOT Profiles


Visual Effects and Animation
docter twins
Director

Director

MySHOOT Company Profiles

Top