Thursday, April 18, 2019
You are here:

JanSport "Roof Top"

By

Lore
Tuesday, Apr. 10, 2018

1292 views

Log in or register now!

For urban explorers, solving the maze to the destination is the real reason to explore. Go anywhere with the versatile Hatchet backpack by JanSport.

JanSport tapped their longtime AOR, San Francisco-based Teak (www.teaksf.com), to cast both the SuperBreak and the Hatchet as a companion for self-expression and discovery. The result is a creative execution that builds on the brand’s outdoor heritage and brings its bold message to a diverse young audience. For SuperBreak, the campaign takes a journey down the path of youthful self-discovery featuring late nights in the city, special friendships, and limitless possibilities. Hatchet finds its protagonists dominating the city landscapes, exercising their freedom to go anywhere and do anything.

To keep the campaign fun, but grounded in authenticity, Teak took a non-traditional path to finding talent, choosing to feature real young people, not actors. At times, this involved casting talent from social media channels and even seeking out skateboarders off the street in San Francisco, starting a dialog with its customers that helped grow and shape JanSport’s brand story.

Credits

Client: JanSport Agency: Teak  Director/Creative Director: Greg Rowan, Writer: Kevin Ferguson, Art Director: Montana McLean, Lead Designer: Bradley Hughes, UX/UI Designer: Beth O’Neill, Production Artist: Michelle Brandemuehl, Editor: Colin Russell, Editor: Alec Rodriques, Photographer: Andrew Reilly, Animator: Lauren Konig, Director of Photography: Alec Rodriques, Producer: Brett Miller, Project Manager: Lea Hamilton, Account Director: Greg Martinez Hatchet Tracks/Artists: “To the Top” by Chuuwee

Category: 
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Thursday, Apr. 18, 2019

The six-part HBO documentary series On Tour With Asperger’s Are Us makes...

Thursday, Apr. 18, 2019

Derek Green has joined We Are Unlimited, an Omnicom agency, as executive...

Thursday, Apr. 18, 2019

Games publisher Ubisoft earned Marketing Team of the Year distinction and...

Thursday, Apr. 18, 2019

Cannes Film Festival organizers have announced its 2019 lineup, which pits...

Wednesday, Apr. 17, 2019

Beyoncé is extremely private, and only lets you know what she wants you to...

Wednesday, Apr. 17, 2019

The Writers Guild of America sued the entertainment industry's four...

Recent SPW Releases

Wednesday, Apr. 17, 2019

Netflix released Homecoming: A Film by Beyoncé , which presents an...

Wednesday, Apr. 17, 2019

Gregory JM Kasunich joins the southeastern based production company, The...

Tuesday, Apr. 16, 2019

The Art Directors Guild (ADG, IATSE Local 800) announced today that their...

Tuesday, Apr. 16, 2019

AICP today released the Shortlist for the 2019 AICP Post Awards, which...

Tuesday, Apr. 16, 2019

As part of the ongoing expansion of its sound resources, Sony Pictures...

MySHOOT Profiles

docter twins
Director
Erik Anderson
Director
Angel Soto
Director

Director, Editor

MySHOOT Company Profiles

Top