Thursday, April 26, 2018
You are here:

JanSport "SuperBreak"

By

Lore
Tuesday, Apr. 10, 2018

545 views

Log in or register now!

SuperBreak the collection. Fresh packs with designs and colors to match your style.

JanSport tapped their longtime AOR, San Francisco-based Teak (www.teaksf.com), to cast both the SuperBreak and the Hatchet as a companion for self-expression and discovery. The result is a creative execution that builds on the brand’s outdoor heritage and brings its bold message to a diverse young audience. For SuperBreak, the campaign takes a journey down the path of youthful self-discovery featuring late nights in the city, special friendships, and limitless possibilities. Hatchet finds its protagonists dominating the city landscapes, exercising their freedom to go anywhere and do anything.

To keep the campaign fun, but grounded in authenticity, Teak took a non-traditional path to finding talent, choosing to feature real young people, not actors. At times, this involved casting talent from social media channels and even seeking out skateboarders off the street in San Francisco, starting a dialog with its customers that helped grow and shape JanSport’s brand story.

Credits

Client: JanSport Agency: Teak  Director/Creative Director: Greg Rowan, Writer: Kevin Ferguson, Art Director: Montana McLean, Lead Designer: Bradley Hughes, UX/UI Designer: Beth O’Neill, Production Artist: Michelle Brandemuehl, Editor: Colin Russell, Editor: Alec Rodriques, Photographer: Andrew Reilly, Animator: Lauren Konig, Director of Photography: Alec Rodriques, Producer: Brett Miller, Project Manager: Lea Hamilton, Account Director: Greg Martinez SuperBreak Tracks/Artists: “Freedom” by Tony Blayzem feat. Lamont Starr, "Ya Ya" by Naked Giants, "Golden Rule" by Valaire, "New Blood" by Dojo for Crooks, "Live It Up" by The Furnishings

Category: 
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Thursday, Apr. 26, 2018

The Cannes Lions International Festival of Creativity has announced that...

Thursday, Apr. 26, 2018

Michael Muller took a circuitous path to the director’s chair, driven in...

Thursday, Apr. 26, 2018

He was once called the most likely American in the 20th century to become...

Thursday, Apr. 26, 2018

Paramount Pictures is ready for its comeback story. On Wednesday at the...

Wednesday, Apr. 25, 2018

There's a scene at the end of the Netflix documentary about controversial...

Wednesday, Apr. 25, 2018

During a ceremony on Tuesday (4/24) at the Tribeca Festival Hub at Spring...

Recent SPW Releases

Thursday, Apr. 26, 2018

Sometimes when you own a home you can find yourself in an ugly situation...

Thursday, Apr. 26, 2018

The Mercedes-Benz multi-year global sponsorship of the Masters Tournament...

Wednesday, Apr. 25, 2018

LAIKA, the animation studio behind the Academy Award®-nominated Kubo and...

Wednesday, Apr. 25, 2018

Impossible Engine, a full-service production studio headed by former...

Wednesday, Apr. 25, 2018

WoodShop Studios unveils yet another delectable spot for The Laughing Cow...

Wednesday, Apr. 25, 2018

In this topsy-turvy world, deciding when and where to invest one's time...

Top