JCPenney: “Little Things: Payback”

By

Right Word Media
Friday, Dec. 13, 2019

1630 views

Log in or register now!

It’s the little moments that often mean the most during the holidays, as evidenced by the charming new “Little Things” campaign created in-house for JCPenney and directed by Don Broida of production company Spears & Arrows.

Credits

Client: JCPenney Project: “Little Things” Holiday campaign

Agency: JCPenney, Plano, TX. Creative Director: Lucinda Simmons, Senior Creative Manager/Copy: Candyce Vanterpool, Senior Creative Manager/Art: Josh Schoemaker, Executive Producer: Kathleen Torres

Production: Spears & Arrows, Santa Monica, CA.  Director: Don Broida, Exec. Producer:  Jason Wolk, Head of Production:  Craig Houchin, Producer:  Barry Heaps, DP:  David Wilson, Wardrobe:  Kim Johnson, Art Director:  Kelly Gunning

Post: Lucky Post, Dallas, TX. Editor: Logan Hefflefinger, Executive Producer: Jessica Berry, Graphics: Seth Olson, Ryan Wilson, Jake Odgers, Color: Neil Anderson

Music: Breed Music, Dallas, TX. Brian Flores, Creative Director, Partner; John Hunter, Creative Director, Partner; Jon Slott, Executive Producer, Partner

Category: 
Discipline: 
Log in or register now!
Log in or register now!

Recent SPW Releases

Wednesday, Nov. 25, 2020

Boris FX , a leading developer of digital visual effects and editing tools...

Wednesday, Nov. 25, 2020

The Academy Awards ® accredited Short Shorts Film Festival & Asia, the...

Tuesday, Nov. 24, 2020

The post-production industry relies on Boris FX Sapphire to create high-...

Tuesday, Nov. 24, 2020

BUCK has unveiled its design work for the 2020 New Yorker Festival —the...

Tuesday, Nov. 24, 2020

Agency LRXD has created a new multimedia marketing campaign designed to...

Monday, Nov. 23, 2020

The hors d’oeuvres were whatever you had on hand, the tinkling of cocktail...

MySHOOT Company Profiles