JCPenney: “Little Things: Payback”

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Right Word Media
Friday, Dec. 13, 2019

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It’s the little moments that often mean the most during the holidays, as evidenced by the charming new “Little Things” campaign created in-house for JCPenney and directed by Don Broida of production company Spears & Arrows.

Credits

Client: JCPenney Project: “Little Things” Holiday campaign

Agency: JCPenney, Plano, TX. Creative Director: Lucinda Simmons, Senior Creative Manager/Copy: Candyce Vanterpool, Senior Creative Manager/Art: Josh Schoemaker, Executive Producer: Kathleen Torres

Production: Spears & Arrows, Santa Monica, CA.  Director: Don Broida, Exec. Producer:  Jason Wolk, Head of Production:  Craig Houchin, Producer:  Barry Heaps, DP:  David Wilson, Wardrobe:  Kim Johnson, Art Director:  Kelly Gunning

Post: Lucky Post, Dallas, TX. Editor: Logan Hefflefinger, Executive Producer: Jessica Berry, Graphics: Seth Olson, Ryan Wilson, Jake Odgers, Color: Neil Anderson

Music: Breed Music, Dallas, TX. Brian Flores, Creative Director, Partner; John Hunter, Creative Director, Partner; Jon Slott, Executive Producer, Partner

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