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DWAgency
Friday, Jan. 29, 2016

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This second JELD-WEN national spot directed by Andrew Hardaway through Wondersmith for JELD-WEN and agency CMD is also airing widely as part of the brand's cross-promotions of the 2016 HGTV Dream Home. Both spots feature custom scores from Jeff Elmassian of Endless Noise. Visit http://www.jeld-wen.com/hgtvdreamhome to see the products featured in HGTV's newest Dream Home.

Credits
Spot Name: JELD-WEN "Beat"
Running Time: :30
Debut Date: Jan. 29, 2016
 
Film Locations: In and around Charlotte, North Carolina.
 
Main Toolset: 6K RED EPIC DRAGONS for principal photography; Apple Final Cut Pro 7 for editing; animation, compositing, VFX and finishing via Autodesk Maya, Chaos Group's V-Ray, Adobe Creative Suite, The Foundry's Nuke, Blackmagic Design’s DaVinci Resolve.
 
Client: JELD-WEN Windows and Doors
Vice President of Marketing: Jim Parello
 
Advertising Agency: CMD
Creative Directors: Steve Cox, Gary Golden
Account Supervisor: Scott Peters
Agency Producer: Brenda Jacobs
 
Production Company: Wondersmith
Director: Andrew Hardaway
Executive Producer: Joe Murray
Director of Photography: David Wilson
Editor: Pedram Torbati
Creative Director: Thom Blackburn
VFX Supervisor: Byron Nash
 
Custom Score: Jeff Elmassian, Endless Noise
 
Color Grading Company: Incendio
Colorist: Luis Silva, Incendio
 
Final Mix: Mike Lee, 26 Inch Audio
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