KiwiCo's "Small Today. Big Tomorrow"

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RACONTEUR
Thursday, Feb. 11, 2021

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KiwiCo reveals its first brand anthem spot, launching the new tagline: Small Today. Big Tomorrow. Guided by its mission to inspire young innovators, KiwiCo delivers science and art projects that provide serious fun and hands-on learning. 

With this campaign, created by LA-based branding studio Third Date, KiwiCo is handing over the mic to the little ones. Third Date Co-founder Brittany Grinham adds, “The truth is, kids understand the world needs fixing. But with this film, we wanted to show the power in their optimism. The piece is about the possibilities when those same kids build the tools and creative confidence to problem-solve.”  

In the Namesake-produced spot “We’ve Got This, Grownups” directed by Sage Bennett, sweeping cinematic vistas are set alongside everyday views of a child's world, giving it a sense of drama and perspective that drives home the idea of a kid’s potential in the greater world. Known for creating emotion-driven work, Bennett’s beautifully composed visual narrative is underpinned by a rousing score and a young girl’s voiceover delivering a pep talk to parents everywhere. 

Credits

Talent: Juelle, Bryson, Bryan, & Marcilyn Jones
 
Agency: Third Date
Executive Creative Director: Todd Grinham
Executive Creative Director: Brittany Grinham
Copywriter: Brittany Grinham
Art Director: Todd Grinham
Senior Integrated Producer: Jessi Dana
Agency Account Director: Michala Dening
 
Production Company: Namesake
Director: Sage Bennett
Executive Producer: Tori Palmatier 
Director of Photography: Sean Bagley 
Producer: Natasha Cargill 
 
Editor: Jame Dierx, Whitehouse Post 
Finishing: Carbon VFX
Music & Sound Design: SOUTH Music & Sound

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