Land O'Lakes’ "Eat it like you own it"


Wednesday, Oct. 20, 2021


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Go ahead. Eat the butter. Eat the cheese. Eat the cookies. Eat it all. And eat it like you own it. Because buying our products directly benefits over 1000 Land O'Lakes farmer-owners who do.

Land O’Lakes, Inc., one of America’s foremost agribusiness and food companies, reveals an appetite for work that is bold and different with the first brand campaign created by Battery (Havas Media Group) since being appointed agency of record for Land O’Lakes Dairy Foods retail brands in August.

Set to air through programmatic paid video, social media, shopper and the Land O’Lakes website, “Eat It Like You Own It” not only celebrates Land O’Lakes’ progressive 100-year-old farmer-owned, co-op business model – it invites consumers to eat Land O Lakes® products proudly as if you were a farmer-owner yourself.  

Directed by Brig of Tool of North America, and shot by Oscar®-nominated Director of Photography Rachel Morrison, the good feeling is baked right into the four sunny spots: “Anthem,” “The Perfect Sandwich,” “Cookie Swap,” and “Buttered Toast.” Driven by an abundance mindset, the tagline “Eat It Like You Own It” is the ultimate permission slip to eat the food you love. Because you can feel good about where and who it comes from.


CLIENT - Land O’Lakes
Beth Ford - President and CEO, Heather Malenshek - SVP Chief Marketing Officer, Catherine Einig Fox - VP of Brand and Product Marketing, Dairy Foods, Rebecca Dye - Senior Director Brand Marketing, Chris Kueppers -Brand Manager, Dairy Foods, Kimberly Anderson -Culinary Center Manager
AGENCY - Battery
CEO / Founding Partner - Anson Sowby, CCO / Founding Partner - Philip Khosid, Creative Director - Drea Schneider, Creative Director - Emily Rosen, Head of Production - Stanton Hill, Executive Producer - Katherina Villa, Post Executive Producer - Manuel Reta, Group Brand Director - Caitlin McNulty Cabral, Brand Coordinator - Elijah Patterson
MEDIA AGENCY - Havas Media Group
Director, Client Leadership - Kristen Ambrookian, Senior Connections Planner - Sam Sugarman, Director, Programmatic Strategy - Klaudia Smykowska, SVP, Commerce - Corey Cutshall
Production Company - Tool
Director - Brig, DP - Rachel Morrison, Managing Director - Nancy Hacohen, Executive Producer - Rob Sexton, Head of Production  - Adam Litt, Producer - Wade Brandenberger, Prod. Supervisors - Denny Rubianes and Moira Michiels,  Editor - Jason Lewis
Color - Apache Colorist - Arianna Shining Star, 
Post Production - Stitch Post Executive Producer - Mila Davis, 
VFX - Bacon Flame Artist - Mitch Gardiner; Motion Graphics - Heyday
Music - Keith Power
Sound + Mix Company - Beacon Street Studios Sound Designer + Mixer - Rommel Molina

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