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Land Rover "Reel Life"

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HYPE
Tuesday, Aug. 21, 2018

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The Bigger Picture and director Michael Bernard explore what drives people, both emotionally and literally, in the docu series "Land Rover: Well Storied" via agency Spark44. Traversing the country over a five-month period, Spark44 and The Bigger Picture unearthed authentic human stories, lovingly told, that relate perspectives on passion.  Director Michael Bernard evokes skill for blending striking imagery rendered with a photographer’s eye and an approachable mastery of narrative. To help accomplish this sense of intimacy blended with an aesthetic of style and grace, Bernard employed a Canon 1DX MK2 for both the films and accompanying print campaign. At ease with a small team of agency and production, the interview subjects opened their doors and hearts to reveal how interests connect to something bigger – deeply connected family, a bold legacy, or quiet reverence. "Reel Life" travels to Aspen where Juan Grobler finds deep meaning in the majesty of mountain streams.

Credits

Client: Jaguar Land Rover
Vice President, Marketing: Kim McCullough; Manager, Digital, Social & CRM Joseph Barbagallo; CRM Communications Specialist, Rachel Brotsky; Digital Communications Specialist, Christopher Jeyes

Agency: Spark44
Managing Director, NA, Tony Hobley; Business Director, USA, Sabina Sebastian; Senior Account Director, Michelle Guzman; Account Supervisor, Alexandra Arroliga; Account Executive, Roxanne Alberts; Executive Creative Director, NA, Matt Page; Executive Creative Director, NA, Peter Buck; Creative Director, NA, Brendan Moran; Copywriter, NA Bec Couche; Art Director, Peter Cooper; Film Producer, Erik Press; Stills Producer, Deb Grisham; CRM Strategist, Heba Elghobashy

Production Company: The Bigger Picture
Director/DP, Michael Bernard; EP, Tracy Mays; Producer, Darrin Ball 

Editorial/Post Company: Moondog
Editor, Brendan DeLoach; Colorist, Marcello Amati

Music: The Night Club: "Life’s Wonder" by Steven Gutheinz | Branching Out: "Windy City" by David Westlake | Hidden In Plain Sight: Music- "Clair De Lune" by Claude Debussy, Matthew Naylor, Oliver Spencer | Reel Life: "Pretty Lie" by Kinski Gallo | Maker of Champions: "Gunplay" by Luke Richards

Audio Post: One Thousand Birds

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