Lenovo "Legion"

By

DWAgency
Wednesday, Aug. 23, 2017

2998 views

Log in or register now!

For its new “Legion” dedicated sub-group of gaming PCs, Lenovo® reached out to gamers all around the world for inspiration. Embracing the brand's signature spirit of differentiation, the teams at Ogilvy & Mather New York and Gentleman Scholar treated the debut of Legion less like an ad and more like an epic trailer for a videogame.

Credits

Spot Name: Lenovo “Legion”
Main Tools: Side Effects Software’s Houdini, Autodesk Maya and The Foundry’s Nuke. 
Debut Date: 8/21/17
Running Time: :52

Client: Lenovo®

Agency: Ogilvy
Chief Creative Officer: Alfonso Marian
Executive Creative Directors: Ryan Blank, Mike Hahn
Senior Art Directors: Kevin Reilly, Lauren van Aswegen
Senior Copywriter: Ian Going
Executive Director of Content Production: Jenny Gadd
Executive Producer: Eric Soloway
Agency Producer: Oliver Horvat
Business Manager: Sean McGee
Account Director: Samantha Devine
Account Executive: Alexandra Wallace
Account Management Supervisor: Katherine Connolly 
Agency Project Manager: Krystal Bullard
Agency Music Producer: Karl Westman

Production Company: Gentleman Scholar
Creative Directors: Chace Hartman, William Campbell, Will Johnson
Executive Producer: Christina Roldan
Associate Creative Director: JP Rooney
CG Lead: Adam Burke
Senior Producer: Sue Yee Hubbard
Designers: Cristina Barna, Trish Janovic JP Rooney
Modelers: Alek Vacura, JP Rooney
Lighters: Cody Chen, Christina Kim, Michael Papagni, 
Compositors: Jeff Billion, Denis Kozyrev

Music Composer: Xander Rodzinski

Sound Design Company: Sound Lounge
Sound Designer:  Marshall Grupp

Category: 
Discipline: 
Log in or register now!
Log in or register now!

Recent SPW Releases

Wednesday, Mar. 27, 2024

Across this month’s full slate of alluring extracurricular activities,...

Tuesday, Mar. 26, 2024

Pixotope, the leading software platform for end-to-end real-time virtual...

Tuesday, Mar. 26, 2024

Maxon , developers of professional software solutions for editors,...

Monday, Mar. 25, 2024

Now that spring has sprung and the countdown to summer is underway, ALIBI...

Monday, Mar. 25, 2024

The Tenth Annual Contact In The Desert (CITD) will take place May 30 th -...

Friday, Mar. 22, 2024

James Rayburn, CharlieUniformTango ’ s Editor/CEO, announced the new “How...

MySHOOT Company Profiles