Lexus “Genetic Select”

By

youngcompany
Friday, Mar. 30, 2018

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Finding the perfect vehicle that meets your every need was once only a fantasy, but now it’s becoming reality. Through a partnership with 23andMe, Inc., the leading personal genetics company, Lexus will soon offer the ultimate answer to vehicle customization. Genetic Select is a revolutionary new car buying experience that takes the only thing that matters into consideration when selecting a vehicle—the driver.

Airdate 4/1/18

Credits

Client: Lexus

Agency: Team One

Associate Director Business Affairs: Janet Anderson, Senior Producer: Leah Bohl, Executive Producer: Sam Walsh, Chief Creative Officer: Chris Graves, Group Creative Director: Craig Crawford, Group Creative Director: Jon Ruppel, ACD/Art Director: Austin Muncy, Copywriter: Jason Brady + Andrew Crawford, Senior Project Manager: Erica Hara, Account Management Supervisor: Jourdin Hendrix

Production Company: charlieuniformtango

Executive Producer: Jeff Elmore, Director: Paul Goldman, Producer: Max Simpson, DP: Peter Simonite

Editorial Company: charlieuniformtango

Executive Producer: Mary Alice Butler, Editor: Jack Waldrip, Assistant Editor: Andrea Norby, President/CEO: Lola Lott

Post-Production Company: charlieuniformtango

VFX Supervisor: David Hannah, Flame Lead: Allen Robbins, Flame: Artie Pena, Motion Graphics: Tony Wann, Post Producer: Andrea Norby, Telecine: Adolfo Martinelli, Colorist: Adolfo Martinelli

Music Co: Founder
Composer: Founder

Creative Director: Christian Pulfer, Executive Producer: Christian Pulfer

Voiceover: Minnie Driver

Recording Studio: charlieuniformtango

Sound Mixer: Jake Kluge, Assistant Audio: Chris Walker

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