"Lie Detector"

By

Raging Artists
Tuesday, Feb. 23, 2016

2626 views

Log in or register now!

You can’t believe everything you hear, and in a new spot directed by Jeff Aron Lable of Superlounge, Sears sets out to prove that its selection of Serta mattresses is everything it’s cracked up to be. In the ad, a spokesman sings the store’s praises while hooked up to a “Lie Detector”. For added veracity, another man is hooked up to a machine, enabling him to offer confirmation that the spokesman is telling the truth. At the end of the table is another woman, on hand to back up the sincerity of the second man’s statement.

SPW Credits

Client: Serta/Sears
Spots Title(s): Lie Detector
First Air Date: February 22, 2016

Production Company/Location:  Superlounge / LA
Director: Jeff Aron Lable
DP:  Jeff Venditti
EP:  Dave Farrell
Producer:  Rick Cowan

Editorial Company/Location:  The Underground
Editor:  John Grosjean
Editorial EP: Chad Cooper

Telecine Company/Location:  Cathel

Audio Post: Esther Nevarez

Shoot Location: Chicago

Category: 
Discipline: 
Genre: 
Style: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/65895/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/65895/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/65895/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/65895/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SPW Releases

Thursday, Aug. 6, 2020

axle ai is announcing immediate availability of its Remote Leap bundle, a...

Wednesday, Aug. 5, 2020

Today marks the premiere of “ Chasing Hope ,” a new mini-documentary...

Wednesday, Aug. 5, 2020

What lies ahead for New York’s post-production industry in the wake of...

Tuesday, Aug. 4, 2020

The pandemic can’t stop the Chesapeake Film Festival from giving our...

Monday, Aug. 3, 2020

Called “one of the most prescient films of the decade,” She Dies Tomorrow...

Monday, Aug. 3, 2020

As part of the launch of its new cloud-based trading platform, TradeCafe...

MySHOOT Company Profiles