Life Lessons | Dodge

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Right Word Media
Wednesday, Sep. 8, 2021

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Helping to celebrate the 15th anniversary of the classic Will Farrell comedy "Talladega Nights: The Ballad of Ricky Bobby," production company Spears and Arrows and Director Timothy Kendall teamed with agency GSD&M and auto brand Dodge (part of the portfolio of brands offered by leading global automaker and mobility provider Stellantis) on the new “Life Lessons” ad. The spot features actor Gary Cole reprising his role as Reese Bobby and using the ‘road as his classroom’ to impart pearls of wisdom to his young son Ricky Bobby and best friend Cal Naughton, Jr. as they speed from one questionable adventure to another in a Dodge Durango.

Credits

Creative Credits:
Project: “Life Lessons” (:60, :30)
Airdate: August 2021

Client: Dodge/Stellantis
Head of Advertising Dodge: John Millar
Dodge Advertising Manager: Ashley Dunaj

Agency: GSD&M
Chief Creative Officer: Jay Russell
CD/Copy: Barrett Michael
CD/AD: Greg Wyatt
CD/AD: Joel Williams
ACD/Copy: Kevin Lane
Dir. of Production: Jack Epsteen
Account Director: Coley Platt
Account Supervisor: Retha Cioppa
Product Specialist: Chris Bailey
Sr Business Affairs Mngr: JJ Gaines
Project Manager: Kangsan Kim

Production: Spears & Arrows, Los Angeles
Director: Timothy Kendall
Founder | Managing Director: Jason Wolk
Head of Production: Craig Houchin
CFO: James Stern
Line Producer: Jose Barrios
DP: Sam Chase
1st AD: Kevin Moore
Art Director: Joseph Polacik

Editorial: Cut + Run, Santa Monica, CA
Editor: Frank Effron
Senior Executive Producer: Bebe Baldwin
Producer: Brady Fiero/Jamie Perritt

Sound Design/Mix: TBD Post, Austin, TX
Sound Designer: Dusty Albertz/Brad Engleking

Music - “Shot in the Dark” by AC/DC

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