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Lipton's "Find Your Focus"

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The Colony
Wednesday, Dec. 7, 2016

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The new 360° video for Lipton's "Magnificent Matcha" tea launch takes you inside the cup. The 360° experience was a creative collaboration between Carrot Creative (the Vice digital agency), The Colony VR and Afterparty VFX. 

Credits

Client: Lipton

Agency: Carrot Creative
Creative Director: Harun Zankel, Senior Art Director: Chris Fidler, Senior Copywriter: Jessica Lee, Senior Strategist: Berles Desire, Associate Strategist: Sean Aaron, Illustrator: Claire Cianca, Junior Designer: Dustin Dahlman, Senior Producer: Chris Stoddard, Associate Producer: Talia Nutting, Account Director: Katie Hepler, Senior Account Executive: Chiara Bianchini

Production company: The Colony VR
Producer: Micah Ross, Creative Directors: Andreas Berner, David Gaddie, Director of Photography: Andrew Pulaski, Previz: Rolo Ledesma

VFX: Afterparty
VFX Supervisor / CG Lead: Elias Saliba, Compositors: Artur Elson, Patrick O'Keeffe, Ari Reisner, Hyunsu Kayla Yang, 3D Modeling: Zachary Saltzman, Simulation: Marcelo Cermak, Animation and FX: Santosh Sailesh, Mark reynolds, Lighting and Rendering: Kevin Lu, Wisnu Hanapie, Color Grade: Jordan Lister, 2D Designer: Jordan Lister, Will Pittas

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