Lotto 649 "Joy" (director, Luis Gerard)

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Raging Artists
Monday, Apr. 5, 2021

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Directed by Luis Gerard, this spot for Lotto 649 (created via FCB/Toronto) conveys the many ways "Joy" can be experienced. Within each vignette, the filmmaker captures whole lives and a salient narrative.

Credits

Client: Lotto 649
Title: "Joy"

Agency: FCB, Toronto
Creative Director: Nancy Crimi-Lamanna

Production Company: Holiday Films
Director: Luis Gerard
DOP: Vinit Borrison
Executive Producer: Derek Sewell
Producer: Kelly King

Editorial: Saints
Editor: Mark Paiva

Camera: Alexa Mini
Lenses: Cooke Anamorphics

Telecine: Alter Ego
Colorist: Wade Odlum
VFX: Fort York VFX
Sound Mix: Silent Joe
Location: Toronto, Canada

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