Lowe's 'Home To Any Possibility'

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JW Collective -...
Tuesday, Apr. 20, 2021

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Editor Tim Thornton-Allan (Marshall Street Editors / Union Editorial) collaborated with Oscar®-nominated writer/director Roman Coppola at The Directors Bureau and advertising agency Deutsch LA on this new spot for Lowe’s.   

'Home To Any Possibility' celebrates Lowe’s historic 100th birthday and challenges the traditional concept of the American Dream.

Tim, and assistant editor Chris Walker, both based in London, cut the commercial remotely across a timespan of two weeks, using mse.tv’s live editing system, working with the production and agency teams based in Los Angeles (eight hours behind GMT).

Credits

Client - Lowe's

Creative Agency - Deutsch LA

Executive Creative Director - Sorenne Gottlieb
Creative Directors - Evan Brown / Curtis Petraglia
Executive Producer - Lauren May
Senior Producer - Jamil Bardowell

Production Company - The Directors Bureau

Director - Roman Coppola
EP - Luke Ricci

Editing House  - Union Editorial

President / Managing Partner - Michael Raimondi
Executive Producer - Joe Ross
Editor - Tim Thornton-Allan (Marshall Street Editors)
Assistant Editor - Chris Walker (Marshall Street Editors)            

Post / VFX - The Mill

Audio Post - Lime     

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