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Madison Beer "Hurts Like Hell"

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HYPE
Friday, Nov. 16, 2018

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Madison Beer’s new single “Hurts Like Hell ft. Offset” makes its debut today in an intense new music video directed by Lord Danger’s Mike Harris. Concepted by Madison and Harris, the piece harnesses the emotional power of Beer’s song in a story of abuse upended by a mightier force. Fear of emboldened women has been politically framed as witchcraft for centuries, and “Hurts Like Hell” confronts this directly. The video addresses toxic masculinity in an homage to cinematic horror, from opulent classic films to 1980’s slasher movies, in a visually layered piece that is striking and visceral.

Credits

Artist: Madison Beer

Production: Lord Danger
Director: Mike Harris, Executive Producer: Josh Shadid, Producer: Andrea Saavedra, Production Coordinator: Marissa Alanis, DP: Aaron Grasso, Steadicam: Dean Smollar, Production Designer: Brian Mayfield, Wardrobe/HMU: Elizabeth Arroyo 

Postproduction: Editor: Mike Harris & Chancler Haynes of Cosmo Street, VFX: Calvin Serrano, Color: Quinn Alvarez of Apache

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