Makiné Brand Manifesto

Creative studio Makiné debuts a new brand manifesto celebrating its heritage of visual storytelling for ad agencies, brands, and entertainment clients spanning nearly two decades. The film takes viewers inside the mind’s eye of Makiné through a series of colorful animations. Each scene – and the objects within – express the cultural touchstones that have shaped Makiné’s reputation as a premier creative partner to such clients as Coca-Cola, Disney, Toyota, T-Mobile, J-Lo, and Oprah, to name just a handful.  The visual language of the film is based on the anthemic statements of the company’s new manifesto. Among them, Makiné’s mission to create content that is fresh, “sticky,” and universally appealing; a creative philosophy that emphasizes strategy before design – and the value of art above everything, but the deadline.  As a 100% minority and woman-owned company, the film also brings Makiné’s multicultural roots into focus in an age where brands must increasingly create content with cultural empathy and relevancy. “We have an accent, but our ideas don't,” says the voiceover as Makiné highlights that its superpower is bringing global flavor to each project.