MANSCAPED: The Official Trimmer of UFC
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Durable Goods partners with director Eli Green to deliver the ringside excitement of a primetime fight to a man’s personal ‘mowing’ experience in a new comedic spot for Manscaped, created direct-to-client. In accordance with COVID-19 safety measures, principal photography leveraged VFX plates and post production to maximize safety on set for the talent and crew. Featuring an energetic play-by-play from UFC ring announcer Bruce Buffer, the spot personifies the inner pep talk a man revs himself up with before taking the new Manscaped Lawn Mower 3.0 for a spin. With the admiring approval of his wife, Buffer gets that manscaping officially started with his signature “It’s Time!” sendoff. The spot launched just months after Manscaped and UFC announced a multi-year marketing partnership, which named Manscaped the official lawn trimmer of UFC.
Client: Manscaped
CD: Carter Baldwin
Production Company: Durable Goods
Director: Eli Green
Executive Producer: Rebecca Wray
Managing Director: Hani Selim
Producer: Brant Kantor