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McDonald's "Parents"

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HYPE
Friday, Jul. 8, 2016

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Lucky Post editor Travis Aitken and sound designer Scottie Richardson were part of the new campaign for McDonald’s via agency Moroch that reminds us that there are many things you cannot choose, but you can “McPick 2.” The campaign highlights humor in everyday subtleties of life - “Parents” is an excerpt of dad emoji illiteracy and “Passengers” presents the awkward and unfortunate scenarios we find ourselves locked into during flights.

Credits

Agency: Moroch
Broadcast Director: Kathleen Torres
ECD: Kevin Sutton
Art Director: Elijah Farmer
Writer: Greg Szmurlo

Agency: Inspire
CD: Benjamin Jara
Writer: Ivan Gonzalez

Production Company: Poster
Director: Plástico
Director: Sebastian Caporelli

Post Company: Lucky Post
Editor: Travis Aitken
EP: Jessica Berry
Assistant editor: Alex Heisterkamp
Mixer: Scottie Richardson
Finish Artist: Tim Nagle

Color: MPC
Colorist: Ricky Gausis

Contact Name: 
Jessie Nagel
Contact phone: 
310.839.9834
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